Social Media Community Specialist
About The Position
Born in Yosemite, forged in Quantico and built for adventure. 5.11 is a purpose-driven lifestyle brand, rooted in performance, durability, and versatility. Since 1979, we’ve created gear and apparel for people who live life without limits, delivering gear and apparel that empower them to push boundaries every day. We’re looking for a Social Community Specialist with a customer-first mindset to help build, grow, and manage our online communities. This role is focused on real-time engagement, relationship building, and turning customer interactions into actionable insights. You’ll play a key role in amplifying partnerships, supporting experiential activations, and ensuring our brand shows up authentically across all social platforms.
Requirements
- Bachelor’s degree or equivalent experience
- 3+ years of experience in social media, digital marketing, community management, or customer engagement
- Strong understanding of social platforms and online community dynamics
- Experience with social media management and engagement tools
- Proven ability to manage multiple conversations and priorities simultaneously
- Strong attention to detail and commitment to customer experience
- Clear, concise communicator with the ability to escalate issues appropriately
- Positive, solutions-oriented approach to customer interaction
- Strong organizational and time management skills
- Experience in customer service, moderation, or digital engagement is a plus
- Passion for outdoor, tactical, or performance-driven lifestyles is a plus
Responsibilities
- Lead social engagement for digital campaigns tied to national and local partnerships, including amplification of experiential activations
- Actively engage with customers across platforms (Instagram, TikTok, Facebook, Reddit, YouTube, and others), ensuring alignment with brand voice and guidelines
- Support multiple community engagement platforms and tools simultaneously
- Identify opportunities to strengthen brand perception through direct customer interaction
- Develop and implement best practices for community management and engagement
- Respond to customer inquiries, comments, and complaints in a timely and effective manner, resolving issues to drive brand loyalty
- Track, analyze, and report customer feedback trends to inform product and marketing teams
- Support activation and growth of non-traditional and emerging platforms
- Help build scalable processes and infrastructure for social engagement
- Support influencer marketing initiatives as needed
- Collaborate cross-functionally with marketing, retail, and customer service teams
- Contribute to blog and content initiatives tied to in-person events and brand storytelling
- Assist in reporting, data consolidation, and insight generation across digital channels
Benefits
- medical, dental and vision insurance
- a 401(k) program with employer match
- employer-paid basic life and AD&D insurance
- Hospital Indemnity/Accident insurance
- Flexible Spending Account/Health Saving Account
- Employee Assistance Program
- Paid Time Off/Paid Holidays/Sick Time
- Casual Dress Code
- Employee Discounts
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1-10 employees
