Sr Communications Specialist

Les Schwab • Bend, OR

1d • Onsite

About The Position

As a senior member of the internal communications team, this role develops and delivers clear communications that drive understanding, alignment, and action across the organization, with a primary focus on frontline and deskless audiences in a multi-location retail environment. The Senior Specialist acts as a "translator," turning complex corporate strategy into store-usable direction and practical tools. This individual works independently to lead end-to-end communications for priority initiatives, operational updates, and executive alignment.

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Minimum of 5 years of professional communications experience, preferably in a retail or multi-site operational environment.
• Demonstrated success communicating to frontline/deskless employees.
• Google Workspace Mastery: Advanced proficiency in Docs (formatting), Slides (storytelling), and Sheets (tracking/reporting).
• AI Enablement: 1+ years of experience using Generative AI tools for workflow automation and content drafting.
• Multimedia & CMS: Experience with intranet/CMS publishing tools and rapid video creation software (HeyGen, Adobe Express).
• Editorial Judgment: Strong mastery of clarity, tone, and plain language; familiarity with AP style.
• Data Literacy: Ability to interpret email open rates, engagement metrics, and sentiment analysis.
• Brand Alignment: Ability to execute designs within a strict Brand Style Guide.
• Adaptability: Proven ability to operate independently and manage multiple timelines in ambiguous situations.

Nice To Haves

• ADKAR Model Proficiency: Ability to apply the ADKAR (Awareness, Desire, Knowledge, Ability, Reinforcement) model to internal comms preferred.

Responsibilities

• Lead end-to-end communications for priority initiatives, major rollouts, and change management. Build comprehensive plans including objectives, audience segmentation (HQ vs. Frontline), sequencing, and success measures.
• Draft and edit high-quality content across channels, including newsletters, talking points, scripts, and huddle guides. Leverage Generative AI to automate recurring drafts and rapid versioning while maintaining human brand voice and strict confidentiality.
• Advise, counsel, and prepare content for executive and company-level communications. Provide dedicated support for the planning and execution of the Annual Manager Meeting to ensure message clarity and executive alignment.
• Transform the intranet into an interactive "Engagement Hub" for deskless workers. Produce rapid short-form video updates and training announcements using AI video and other design tools.
• Leverage platform analytics and store feedback to identify "friction points" in execution. Use data-driven insights to simplify messaging, tighten calls to action, and reduce communication "noise".
• Work directly with senior leaders and cross-functional teams (Ops, HR, Legal) to ensure executive alignment and message clarity.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior