Sr. Category Manager, Amazon & Chewy

Mars•Franklin, TN

3d•Hybrid

About The Position

The Pureplay Category Manager plays the critical role of helping to advise Mars on opportunities to gain share in Pureplay eCommerce and by shaping retailer-ready recommendations supporting strategic initiatives across shopper insights, assortment coverage and development, and subscription best practices. This role will be responsible for leading data-driven strategies that drive Mars Petcare growth across Amazon and Chewy and expanding traditional category management beyond assortment, pricing, and promotions to develop actionable insights for the Pureplay sales team to execute in effort to gain share.

Requirements

Bachelor’s Degree
4+ years category management or retail analytics experience (ecom analytics a plus), preferably in CPG
Experience with NielsenIQ, Stackline, or market-data equivalent, and familiarity with digital shelf analytics platforms
Strong communication, presentation, and negotiation skills
Comfort using imperfect data to make strategic recommendations

Nice To Haves

Have strong functional/technical understanding of eCommerce fundamentals
Prior and demonstrable experience building and executing omnichannel joint business plans
Pet Category Experience
Strong bias for action and ability to thrive in ambiguity
Adept at developing customer relationships (internal and external) and influencing action

Responsibilities

Synthesize disparate data streams across traditional, syndicated sources and digital shelf analytics into concise selling stories that improve discovery, conversion, basket size, trips, and category growth
Monitor dollar share, search and traffic share, new item performance, and promotional presence to surface shifts and recommend action to improve PDP conversion drivers, such as pricing, relevant pack sizes, and compelling claims
Leverage multiple data sources, retailer filing reports, and industry trend articles to build and manage retailer-specific 3-year category forecasts and execute monthly reporting reviews to inform sales and share forecasts across brand technologies
Co-develop scorecards and predictive models integrating traditional and digital shelf measures, search velocity, and subscription variables into repeatable reporting that measures performance, digital shelf impact, and retailer opportunity
Ensure products are available, competitive, as measured by price/pack architecture and promotion, discoverable, accurately represented, and optimized for conversion
Provide category input for customer meetings, joint business planning, category reviews, and retailer-specific growth plans
Provide future-looking category thought leadership by anticipating shopper behavior, retailer and/or macro capabilities (e.g., fulfillment or agentic), and competitive activity to influence outer year growth plans
Be an eCom Subject Matter Expert (SME) to cross-functional Product Growth Teams (PGT) to help build organizational digital category management best practices
Partner with Insights team on retailer-specific research objectives and develop impactful category growth solutions supporting Mars and/or retailer strategic initiatives