Sr. Business Marketing Manager- Oral Healthcare
About The Position
Sr. Business Marketing Business Manager-Oral Healthcare (Stamford, CT) This role will be responsible for developing and executing marketing plans to drive replacement rate acceleration brand preference and market share in the Oral Healthcare Brush Heads Category in the U.S. market. Develop local go-to-market strategies (Segmentation, Targeting, Positioning, Portfolio definition, Pricing, and Promotion) to deliver measurable business impact and profitable growth. Your role: Build and lead an integrated innovation and communications roadmap across new launches, commercial innovation, and always-on base business, grounded in consumer, market, and competitor insights. Define marketing objectives by mapping the end-to-end consumer experience journey and translating insights into the behavior shifts needed to deliver business goals. Partner with Research & Development to create and strengthen value propositions throughout the innovation process (from value proposition creation and advanced development through product development lifecycle management and market launch and delivery). Shape portfolio, pricing, and shopper/channel activation with regional finance, sales to ensure competitiveness, strong execution across touchpoints, and sustainable growth. Ensure brand and consumer-experience consistency globally while enabling local adaptation, and track in-market performance with analytics teams to continuously optimize plans. Analyze consumer research, customer research, channel trends, current market conditions and competitor information (Mulo+ and Profitero) to unlock new insights that you will formulate to drive competitive advantage and future innovation development. Coordinates with Finance, Supply Chain, Sales, and other key departments to ensure the timely, consumer-qualified, and financially viable delivery of critical initiatives, guaranteeing alignment with both global and local business goals.
Requirements
- 5+ years of experience with a Bachelor’s degree, or 3+ years with a Master’s degree, in marketing, communications, sales, business administration, or a related field.
- Bachelor’s or Master’s degree in Marketing, Communication, Sales, Business Administration or equivalent.
- Strong strategic planning, market research and analysis, and performance management capabilities, including KPI monitoring and reporting.
- Experienced with development of business cases and syndicated market share data analysis.
- Strong in stakeholder management and cross-functional collaboration, with the ability to influence across regional and global teams.
- Must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position .
- Experience with product and portfolio management (including product lifecycle management), omnichannel customer engagement, marketing content development, and content localization; you also apply structured feedback management and resource planning/allocation.
Nice To Haves
- Brand Management and/ or CPG experience highly preferred.
Responsibilities
- Develop and execute marketing plans to drive replacement rate acceleration brand preference and market share in the Oral Healthcare Brush Heads Category in the U.S. market.
- Develop local go-to-market strategies (Segmentation, Targeting, Positioning, Portfolio definition, Pricing, and Promotion) to deliver measurable business impact and profitable growth.
- Build and lead an integrated innovation and communications roadmap across new launches, commercial innovation, and always-on base business, grounded in consumer, market, and competitor insights.
- Define marketing objectives by mapping the end-to-end consumer experience journey and translating insights into the behavior shifts needed to deliver business goals.
- Partner with Research & Development to create and strengthen value propositions throughout the innovation process (from value proposition creation and advanced development through product development lifecycle management and market launch and delivery).
- Shape portfolio, pricing, and shopper/channel activation with regional finance, sales to ensure competitiveness, strong execution across touchpoints, and sustainable growth.
- Ensure brand and consumer-experience consistency globally while enabling local adaptation, and track in-market performance with analytics teams to continuously optimize plans.
- Analyze consumer research, customer research, channel trends, current market conditions and competitor information (Mulo+ and Profitero) to unlock new insights that you will formulate to drive competitive advantage and future innovation development.
- Coordinates with Finance, Supply Chain, Sales, and other key departments to ensure the timely, consumer-qualified, and financially viable delivery of critical initiatives, guaranteeing alignment with both global and local business goals.
Benefits
- Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
