Sr. Business Development Manager
About The Position
The Sr. Business Development Manager is responsible for driving new business growth within an assigned portfolio of target accounts. This role focuses on identifying, developing, and securing new customer relationships by positioning Henny Penny's products and services as the preferred solution for prospective partners who do not yet do business with us. In addition to individual sales performance, this role plays a key mentoring function — helping develop the skills and effectiveness of other members of the sales team. Success in this role directly contributes to revenue growth and expands Henny Penny's presence in the foodservice industry.
Requirements
- Bachelor's degree or equivalent experience.
- 7+ years of proven new business development experience, ideally in the foodservice equipment industry.
- A hunter mentality — self-driven, motivated, and committed to achieving results.
- Advanced prospecting, selling, negotiating, and closing skills.
- Strong time management, organizational, and forecasting abilities.
- Exceptional verbal and written communication skills, including comfort presenting to executive audiences.
- Proficiency with common business technologies, including Windows, Excel, PowerPoint, Word, Outlook, and web-based tools.
- Ability to work effectively across teams and departments.
- Willingness to travel up to 75%.
- Ability to lift or carry a laptop/iPad and sales materials up to 25 lbs.
Responsibilities
- Achieve or exceed new business sales goals by strategically targeting and converting new customers.
- Develop and execute advanced strategic sales plans for assigned prospect accounts — including resource planning, revenue forecasting, identifying key decision-makers, and building influential relationships at all levels of a prospect organization.
- Drive the full sales cycle, securing first appointments, advancing opportunities, delivering consultative presentations, and closing new business.
- Communicate the value of Henny Penny solutions by deeply understanding customer needs and demonstrating how our products and services meet those needs better than competitors.
- Maintain expert-level knowledge of Henny Penny products and competitive products to confidently address objections and articulate clear value differentiation.
- Stay current on the competitive landscape and industry trends within the foodservice and restaurant industry, and share relevant intelligence with leadership.
- Partner cross-functionally with Marketing, Engineering, Product Strategy, and other teams to support sales efforts and inform go-to-market plans.
- Provide accurate forecasting, customer insights, competitive intelligence, and market feedback to leadership on a consistent basis.
- Engage effectively with executive-level contacts, building trust and influencing key decision-making.
- Manage multiple prospects simultaneously while keeping opportunities organized and progressing through the pipeline.
- Mentor and develop other sales team members, sharing expertise and best practices to strengthen overall team performance.
- Model the Company Values and Expected Behaviors in all interactions.
- Perform other duties as assigned.
Benefits
- Employee Stock Ownership Plan (ESOP)
- Annual Performance Bonus
- Career Growth pathways
- Tuition reimbursement
- Unlimited access to LinkedIn Learning
- Medical, dental, vision insurance
- 401(k) with company match
- PTO
- Paid holidays
- Onsite Wellness Clinic
- Wellspring & Owners Hall (24/7 onsite fitness center)
- Department events, holiday celebrations, and annual company-wide Thanksgiving Dinner
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What This Job Offers
Job Type
Full-time
Career Level
Senior
