Sr. Brand (Product) Manager - Zatarain's

McCormick & Company • HUNT VALLEY, MD

7d • $103,520 - $181,150 • Hybrid

About The Position

The Senior Product Manager is responsible for managing the Zatarain’s brand, excluding Frozen, a $120M portfolio across the Rice, Breading, and Seasoning segments. Responsibilities include delivering annual growth objectives, leading business forecasting and performance analysis, identifying opportunities and risks, leveraging consumer research to generate insights, driving product development, supporting long-term planning and brand strategy, and managing a direct report.

Requirements

• University degree in Marketing or Business Management
• Minimum of 7+ years of Marketing experience, experience designing marketing strategies and execution knowledge of brand building and product management.
• Demonstrated ability to manage, coach, and develop direct reports, interns, and/or cross-functional teams.
• Demonstrated relevant skills & results in forecasting, advertising, market research, consumer & trade promotion, P&L management and business planning required
• Expertise in syndicated databases, market research, business planning, media planning, finance, promotional activities and consumer communications
• Sound understanding of concepts, principles and practices in Marketing and a basic understanding of other areas including Sales, Finance and Supply Chain
• Strong written and verbal communication skills and developed diplomacy skills required to guide, influence & convince others; strong relationship with Sales and external customers and agencies
• Financially savvy, with ability to manage costs and resource allocations across business segments
• Understanding of the industry sector and competitive landscape

Responsibilities

• Own full P&L accountability for the portfolio, delivering annual revenue, profit, and market share objectives through disciplined financial and brand management.
• Lead the development of a comprehensive annual brand plan for presentation and alignment with divisional leadership, identifying growth pillars and securing buy-in from cross-functional partners.
• Coach and develop direct report, set clear priorities, provide ongoing feedback, foster an inclusive and high-performance culture, and empower the team to collaborate effectively and deliver against strategic objectives.
• Drive portfolio strategy and lifecycle management, including innovation pipeline development, renovation, SKU optimization, pricing strategy, and disciplined resource allocation to maximize return on investment.
• Lead cross-functional teams through end-to-end commercialization, from business case development to go-to-market execution, ensuring accountability, resolving trade-offs, and delivering on-time, on-budget launches.
• Analyze syndicated data, sales volume, market share, competitive activity, consumer insights, and financial performance to identify risks and opportunities; translate insights into clear, actionable growth initiatives.
• Partner closely with Sales and Trade Marketing to develop customer-ready selling stories and promotional strategies.
• Collaborate with Demand Planning and Supply Chain to deliver accurate volume forecasts and minimize IAR.
• Partner with Global Marketing on brand standards, positioning, advertising, packaging, and consumer research to ensure consistency and effectiveness.

Benefits

• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices
• 401k
• health insurance
• paid time off
• Comprehensive health plans covering medical, vision, dental, life and disability benefits
• Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
• Retirement and investment programs including 401(k) and profit-sharing plans

What This Job Offers

• Job Type: Full-time
• Career Level: Senior