Sr. Brand Media Manager (Remote)

Rula•Los Angeles, CA

8d•Remote

About The Position

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare. Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii. About the Role As the Sr. Brand Media Manager, you will own the strategic roadmap for our brand media allocation, audience targeting, and measurement framework. Reporting directly to the Director of Patient Marketing, you will bridge the gap between upper-funnel brand building and lower-funnel action, ensuring our investment drives both top-of-mind Awareness and tangible Patient Starts. This is a high-visibility role requiring a blend of top-tier media planning expertise, sharp analytical acumen, and the communication skills necessary to interface regularly with our C-suite. You will act as the key connective tissue between our external agency partners and our internal Brand, Analytics, Performance Marketing, and Finance teams.

Requirements

8+ years of experience in brand media planning and buying
Deep, hands-on experience planning and optimizing campaigns across premium streaming / Connected TV (e.g., Netflix, Hulu, Amazon)
Experience planning and optimizing campaigns across at least two major paid social (e.g., Meta, TikTok, Reddit) or other platforms like DOOH, OOH, OLV, etc.
Experience building or managing a brand measurement framework, including at least one of the following: media mix modeling (MMM) or multi-touch attribution
Proven experience managing large-scale media budgets (multi-million dollar), including forecasting, pacing, and financial reporting in partnership with a Finance team
Experience presenting media performance and strategy to senior or executive audiences, translating complex data into clear, concise business recommendations
Experience managing an external media agency

Nice To Haves

Experience in health-tech, healthcare, or a regulated consumer category
Familiarity with first-party data activation and audience segmentation strategies
Experience that spans both agency-side and in-house roles
Experience understanding how creative and media multiply the effects of brand campaigns

Responsibilities

Own the strategic roadmap for brand media allocation, audience targeting, and measurement framework.
Bridge the gap between upper-funnel brand building and lower-funnel action.
Ensure investment drives both top-of-mind Awareness and tangible Patient Starts.
Interface regularly with C-suite.
Act as the key connective tissue between external agency partners and internal Brand, Analytics, Performance Marketing, and Finance teams.
Set briefs for external media agencies.
Run performance reviews with external media agencies.
Hold external media agency partners accountable to business outcomes.

Benefits

100% remote work environment
Working hours to support a healthy work-life balance
Attractive pay and benefits
Full transparency of pay ranges
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access
Generous time-off policies
2 company-wide shutdown weeks each year for self-care
Paid parental leave
Employee Assistance Program (EAP)
Quarterly department stipend
Community and employee resource groups
Home office stipend
New hire home office stipend
$50 monthly stipend to help cover internet or cell phone expenses
Wellness at Rula program
$50/month wellness stipend