Sr. Brand Manager

Paisley Crafts•Fresno, CA

1d•$100,000 - $120,000

About The Position

The Senior Brand Manager is responsible for leading, managing, and profitably growing the General Crafts category at iLoveToCreate through innovative product development and strategic category leadership. Position Accountable for the Following Key Results Performs key job duties while upholding the Company’s Mission & Guiding Principles. Establish the strategic direction for iLoveToCreate General Crafts related product programs with a strong emphasis on growth and innovation. Lead team and establish performance standards through active involvement with each team member, providing the tools, metrics, and resources for success. Hold individuals and teams accountable to clearly outlined performance standards. Lead Product Line Reviews and product development initiatives, developing innovative new products in support of revenue goals outlined in Strategic Objectives. Ensure the profitable, timely, and successful introduction of new products and programs. Manage pricing strategies across the market, ensuring iLoveToCreate and customers achieve profitability goals. Drive continuous cost and performance improvements for existing products. Lead the execution of growth initiatives involving product innovation while partnering with R&D. Drive market research initiatives. Utilize market and sales data to identify trends and opportunities impacting our business. Collaborate with Creative to ensure product design, packaging, and merchandising displays are delivered thoughtfully and completely. Partner with Digital Marketing to ensure proper execution of objectives, focusing on marketing goals, new product feature opportunities, and competitive pain points. Prepare Sales team for presentations, highlighting value propositions, competitive advantages, and product features. Attend sales presentations and other events as our category expert. All other duties as assigned in support of the future growth and success of iLoveToCreate. This job profile is subject to change with/without advance notice due to the business needs. Pay range: $100k to $120k. Team Leader Expectations (Only applicable for team leader positions) Ownership for the iLTC culture within your team of direct reports, as well as your partnership with other teams within the organization. Responsibility for ensuring your team’s cross-functional projects and team deliverables are being completed as expected by your business partners. Oversight of your team’s workflow including their compliance with Company policies and participation within the Company’s designated HRIS system. Major focus on the internal growth and development of all direct reports; along with regular participation in the iLTC Career Development Plan and succession planning programs. Management and discretion over department budgetary spend and team labor allocations.

Requirements

Experience in consumer goods marketing and new product development.
Strong creative skills with a fashion and design sense.
Excellent communication and presentation skills.
Strong analytical skills with P&L experience.
Strong relationship building skills, both internally and externally.
Disciplined organizational skills with the ability to manage multiple short-term and long-term projects with exceptional attention to detail.
Strong leadership skills with the ability to build a powerful team focused on growth.
Must think “Big Picture” and see all impacts of a decision.
Must have the ability to lead, motivate, and inspire team members.
Must work well under pressure and be flexible.
Must be self-motivated and energetic.
Must be responsible and accountable.
Must be a team player.
Must be able to accept and deliver instruction.
Must be creative.
A college degree in Business Administration is required and a MBA is an added benefit
Craft and/or craft-related experience plus 3-5 years of brand and product management experience is desirable.
Knowledge of the new product development process, consumer behavior, advertising, marketing research, retail management and merchandising, promotional practices, and manufacturing operations is desirable.
Proven track record launching products through both physical retail channels and on eCommerce (omni channel).
MS Office Suite
Workfront Portfolio
Infor/IDF/BI

Responsibilities

Establish the strategic direction for iLoveToCreate General Crafts related product programs with a strong emphasis on growth and innovation.
Lead team and establish performance standards through active involvement with each team member, providing the tools, metrics, and resources for success.
Hold individuals and teams accountable to clearly outlined performance standards.
Lead Product Line Reviews and product development initiatives, developing innovative new products in support of revenue goals outlined in Strategic Objectives.
Ensure the profitable, timely, and successful introduction of new products and programs.
Manage pricing strategies across the market, ensuring iLoveToCreate and customers achieve profitability goals.
Drive continuous cost and performance improvements for existing products.
Lead the execution of growth initiatives involving product innovation while partnering with R&D.
Drive market research initiatives.
Utilize market and sales data to identify trends and opportunities impacting our business.
Collaborate with Creative to ensure product design, packaging, and merchandising displays are delivered thoughtfully and completely.
Partner with Digital Marketing to ensure proper execution of objectives, focusing on marketing goals, new product feature opportunities, and competitive pain points.
Prepare Sales team for presentations, highlighting value propositions, competitive advantages, and product features.
Attend sales presentations and other events as our category expert.
All other duties as assigned in support of the future growth and success of iLoveToCreate.
Ownership for the iLTC culture within your team of direct reports, as well as your partnership with other teams within the organization.
Responsibility for ensuring your team’s cross-functional projects and team deliverables are being completed as expected by your business partners.
Oversight of your team’s workflow including their compliance with Company policies and participation within the Company’s designated HRIS system.
Major focus on the internal growth and development of all direct reports; along with regular participation in the iLTC Career Development Plan and succession planning programs.
Management and discretion over department budgetary spend and team labor allocations.