Sr. Brand Manager

1440 Foods ManufacturingNew York, NY
2d$170,000

About The Position

At 1440 Foods, we’re on a mission to energize people to unleash their full potential with a portfolio of great-tasting, high-protein snacks and supplements. Our brands Pure Protein®, Body Fortress®, MET-Rx®, and FITCrunch® make better nutrition accessible, enjoyable, and part of an active lifestyle. As a fast-growing sports and active nutrition company, we are shaping the future of health and wellness in CPG. If you’re looking to make a big impact in a high-growth, entrepreneurial environment, we’d love to have you on board! Position Overview: The Senior Brand Manager will lead brand growth for Pure Protein, owning end-to-end brand strategy and execution across innovation commercialization, brand equity campaign development, and sales enablement. This role will serve as a general manager for the brand, developing brand vision and operating plans, stewarding the P&L, and partnering closely with cross-functional teams to deliver profitable growth. The ideal candidate brings a strong consumer-first mindset, commercial acumen, and the ability to lead complex initiatives from strategy through in-market execution. If you are passionate about building iconic brands and thrive in a high-growth, collaborative environment, we’d love to talk to you.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.
  • 5–7+ years of experience in brand management or brand marketing within CPG, food, or wellness categories.
  • Proven experience owning brand strategy, commercialization, and integrated marketing campaigns.
  • Strong commercial mindset with experience supporting sales teams and retail execution.
  • Experience managing budgets and P&Ls with disciplined financial stewardship.
  • Fluency in syndicated data tools such as IRI or Nielsen.
  • Strong understanding of product development, launch processes, and brand building fundamentals.
  • Excellent communication, presentation, and project management skills; comfort with PowerPoint.
  • Highly collaborative, adaptable, and effective in a fast-paced, entrepreneurial environment.

Nice To Haves

  • MBA a plus.

Responsibilities

  • Develop and execute the Pure Protein brand strategy and annual operating plans to drive sales, market share, and profitability
  • Own the P&L, managing budgets and ensuring investments deliver strong returns
  • Optimize the product portfolio, including assortment, pricing, and merchandising
  • Lead new product development and commercialization from concept through launch
  • Partner with cross-functional teams to ensure successful in-market execution
  • Plan and execute integrated marketing campaigns across digital, social, retail, and in-person channels
  • Ensure consistent brand messaging and visual identity across all touchpoints
  • Partner with Sales and Customer teams to support retailers and drive product performance
  • Develop tools and materials that help convert consumers and grow distribution

Benefits

  • Opportunity to lead a critical function in a growing mid-size CPG company.
  • Collaborative and entrepreneurial work culture.
  • Competitive compensation and benefits package.
  • Career development and growth opportunities.
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