Sr. Brand Manager, 7Days
About The Position
The US 7Days Senior Brand Manager is the end-to-end business owner of the brand, driving plans to deliver double-digit growth while helping re-ignite the Cakes & Pastries category. This role has full P&L ownership and leads brand & channel strategy, media and activation, and commercialization. Partnering closely with Cakes & Pastries Category Marketing, Sales, Revenue Growth Management (RGM) and Insights & Analytics (I&A), the Senior Brand Manager will translate consumer and customer insights into a clear growth strategy, compelling brand & category driving plans, and winning in-market execution. This lead must balance brand vision / brand-building with operational excellence to drive sustainable growth. The SBM will report into the Senior Director of Morning Brands & Portfolio Strategy.
Requirements
- Bachelor’s Degree required, MBA preferred
- Brand Management experience required, CPG-specific experience preferred
- 7+ years relevant work experience
- Ability to thrive in and handle ambiguity & fast paced environment
- Ability to lead and influence internal cross-functional & external agency teams
- Strong strategic thinking and problem-solving capabilities
- Strong business acumen and P&L understanding
- Strong communication skills, verbally and in writing/PowerPoint, with executive presence
Responsibilities
- Own and manage the US 7DAYS P&L, partnering across the marketing, sales, finance, and end-to-end planning organization to deliver annual contract commitments and manage IBP
- Lead brand strategy, positioning, and integrated media and activation plans with agency and omni-marketing teams, leveraging European playbook for success
- Lead portfolio strategy, including current portfolio review, price pack architecture, channel & customer strategy, and shelving & merchandising
- Manage commercialization across channels in partnership with Sales and RGM
- Leverage I&A to identify growth opportunities, test and learn, and measure performance
- Build commercial roadmap to 2030 Ambition with consumer validation and supply chain investments required
Benefits
- health insurance
- wellness and family support programs
- life and disability insurance
- retirement savings plans
- paid leave programs
- education related programs
- paid holidays and vacation time
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
