Sr. Brand Manager

iam8bit•Los Angeles, CA

5d•$90,000 - $100,000•Hybrid

About The Position

The Senior Brand Manager brings iam8bit’s biggest brand moments to life—driving major campaigns, shaping project-level strategy, and raising the creative bar across everything we ship. Working independently and collaboratively, they help steer the storytelling, mentor teammates, and ensure every touchpoint feels unmistakably “us.” Reports to the Director of Brand and Marketing.

Requirements

5–8+ years of experience in brand management, marketing, or a related field, ideally within games, entertainment, or consumer products.
Demonstrated success leading complex campaigns or product launches with multiple stakeholders.
Strong creative judgment, with the ability to elevate concepts, storytelling, and messaging across projects.
Ability to contribute meaningfully to strategy discussions without needing to own the full strategy.
Excellent communication and relationship-building skills across internal teams, partners, licensors, and creative collaborators.
Strong analytical skills and proficiency with marketing analytics tools; able to translate data into actionable insights for project-level decisions.
Highly organized, able to manage overlapping deadlines, shifting priorities, and fast-paced production environments.
Strong attention to detail and the ability to maintain high standards of quality across all deliverables.

Nice To Haves

Experience mentoring or guiding more junior marketing staff is a plus.

Responsibilities

Responsible for all tasks related to bringing retail physical editions to market, as well as vinyl and merchandise releases direct-to-consumer.
Develop and implement comprehensive go to market plans that align with company objectives and market opportunities
Conduct market research to identify trends, customer needs, and competitive landscape. Use insights to inform branding decisions.
Define and articulate the brand’s unique value proposition, positions, and messaging across all channels.
Plan, create, execute, and manage integrated marketing campaigns, including advertising, digital marketing, social media, and public relations.
Oversee the creation of compelling content, including advertisements, blog posts, social media updates, and promotional materials.
Ensure consistent brand messaging and visual identity across all marketing materials and channels
Work collaboratively with internal teams and external partners to ensure cohesive brand experiences
Monitor and analyze the performance of branding initiatives, providing regular reports and recommendations for improvement.
Manage the brand budget, ensuring effective allocation of resources to maximize ROI
Mentor and guide Brand Managers / Associate Brand Managers