Sr. Associate Brand Manager

E. & J. Gallo Winery • Dallas, TX

16h • Hybrid

About The Position

Are you passionate about brand-building and eager to make a significant impact in a dynamic environment? We are seeking a talented individual to manage strategic brand initiatives that align with our business goals and drive growth. In this role, you will take full ownership of the business review process for assigned brands, identifying actionable items and initiatives that support our marketing plan and growth objectives. Your ability to independently develop parts of the brand plan, including subline or channel strategies and key marketing initiatives, will be crucial. You'll contribute to Agile Roadmap development alongside Brand Manager and Subject Matter Expert partners, ensuring that each initiative fits seamlessly within our Brand Strategic Positioning. With a keen eye for data-driven decision making, you'll analyze performance drivers and collaborate with the Brand Manager to manage brand architecture and sublines effectively. We value creativity and strategic thinking, and you'll have the opportunity to make trade-offs within the P&L to achieve financial results. Leading demand preparation for your brand, you'll articulate risks and opportunities, driving improvements across consumer and customer channels. Your role will involve evaluating innovative marketing methods, testing new strategies, and measuring their effectiveness to ensure alignment with brand equity. As a brand advocate, you'll spend time in the field, gathering insights from distributor sales reps and customers, identifying trends, and optimizing our Brand Story and Visual Guidelines. Your clear perspective on creative platforms and communications strategy will ensure our brand story is compelling and consistent with strategic objectives. Join us and be a part of a team that values diverse perspectives, creative thinking, and a collaborative spirit. Together, we'll deliver impactful marketing strategies that resonate with consumers and drive business success.

Requirements

• Master's degree plus 2 years of experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s plus 3 years of Gallo sales, marketing, engineering or operations experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or sales experience reflecting increasing levels of responsibility.
• Required to travel up to 25% of the time in-market in order to perform job duties.
• Strong analytical & financial acumen.
• Skilled in project management
• Ability to effectively partner with cross-functional teams.
• Excellent written & verbal communication skills.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

Nice To Haves

• Master's degree plus 4 years of brand marketing experience; OR Bachelor’s degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s plus 6 years of Gallo sales, marketing, hospitality, engineering or operations experience reflecting increasing levels of responsibility.
• IRI Circana experience.
• Experience managing multiple external agencies.
• CPG, Pharmaceutical, or Alcohol beverage industry experience.
• Experience in a regulated environment.
• Understanding of agile practices.
• Knowledge of on-premise channel.

Responsibilities

• Manage strategic brand initiatives that align with our business goals and drive growth.
• Take full ownership of the business review process for assigned brands, identifying actionable items and initiatives that support our marketing plan and growth objectives.
• Independently develop parts of the brand plan, including subline or channel strategies and key marketing initiatives.
• Contribute to Agile Roadmap development alongside Brand Manager and Subject Matter Expert partners, ensuring that each initiative fits seamlessly within our Brand Strategic Positioning.
• Analyze performance drivers and collaborate with the Brand Manager to manage brand architecture and sublines effectively.
• Make trade-offs within the P&L to achieve financial results.
• Lead demand preparation for your brand, articulating risks and opportunities, driving improvements across consumer and customer channels.
• Evaluate innovative marketing methods, testing new strategies, and measuring their effectiveness to ensure alignment with brand equity.
• Spend time in the field, gathering insights from distributor sales reps and customers, identifying trends, and optimizing our Brand Story and Visual Guidelines.
• Ensure our brand story is compelling and consistent with strategic objectives.

Benefits

• We are committed to providing competitive compensation, perks, and a culture that supports your well-being.
• Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level