Sr. Brand Manager - PIPELINE

Hasbro•Boston, MA

17d

About The Position

Own and evolve global brand, franchise, and product strategies, including multi-year roadmaps that drive sustainable growth and relevance. Lead product portfolio and line planning across categories, platforms, and partnerships—from early concept through launch and lifecycle optimization. Use deep consumer, category, cultural, and competitive insights to identify whitespace opportunities and guide innovation pipelines. Act as the strategic decision-maker across product development checkpoints, ensuring consumer value, brand integrity, and financial objectives are met. Lead and influence cross-functional teams (design, development, insights, finance, legal, operations, marketing) to bring ideas to market efficiently. Own U.S. commercial execution in close partnership with Sales and Commercial teams, including line planning, forecasting, sell-in strategy, retail presentations, and portfolio optimization by customer and channel. Translate global strategies into strong U.S. assortments that win at shelf and deliver profitable growth. Monitor POS, shipment, and financial performance, driving in-year course correction and future planning. Serve as the senior voice of the market—elevating consumer needs, channel dynamics, and emerging trends to inform global strategy. Lead strategic partnerships and licensing relationships, shaping value propositions, guiding execution, and ensuring long-term franchise value. Own forecasting, data integrity, and internal systems to ensure accuracy, clarity, and confidence in decision-making. Deliver high-impact storytelling through executive-ready decks, business cases, and presentations to internal leadership, partners, and customers. Mentor and guide junior team members, modeling strong strategic thinking, collaboration, and modern ways of working.

Requirements

7-10+ years of experience in brand, product, franchise, or commercial leadership within consumer products, entertainment, or a related industry
Bachelor's degree in Marketing, Business, Strategy, or a related field; MBA strongly preferred
Proven ability to lead global brand and product strategies from vision to in-market execution
Deep experience with product development processes, portfolio management, and lifecycle optimization
Strong commercial and financial acumen, including forecasting, line planning, pricing, and sales collaboration
Deep curiosity and a growth mindset—you challenge assumptions, stay ahead of trends, and continuously evolve how work gets done
Comfort leveraging AI-powered tools to enhance insight generation, forecasting, productivity, and strategic decision-making
Ability to influence senior stakeholders and external partners through clarity, credibility, and strong storytelling
Excellent communication and presentation skills, with the ability to simplify complexity and drive alignment
Highly organized, resilient, and comfortable leading through ambiguity in a fast-paced environment
Proficiency in Microsoft PowerPoint and Excel

Nice To Haves

experience with licensing, entertainment partnerships, gaming, or multi-platform franchise ecosystems

Responsibilities

Own and evolve global brand, franchise, and product strategies
Lead product portfolio and line planning across categories, platforms, and partnerships
Use deep consumer, category, cultural, and competitive insights to identify whitespace opportunities and guide innovation pipelines
Act as the strategic decision-maker across product development checkpoints
Lead and influence cross-functional teams
Own U.S. commercial execution in close partnership with Sales and Commercial teams
Translate global strategies into strong U.S. assortments
Monitor POS, shipment, and financial performance
Serve as the senior voice of the market
Lead strategic partnerships and licensing relationships
Own forecasting, data integrity, and internal systems
Deliver high-impact storytelling through executive-ready decks, business cases, and presentations
Mentor and guide junior team members