Assistant Brand Manager, Calendar & Pipeline Planning
About The Position
The Assistant Brand Manager, Calendar & Pipeline Planning plays a critical role in supporting the development, coordination, and execution of Denny’s annual marketing calendar and innovation pipeline. This role helps ensure that every campaign, limited-time offer (LTO), and product launch is delivered on time, on strategy, and with operational excellence. Working closely with the Brand Manager and cross-functional teams across Marketing, Culinary, Operations, and Analytics, this role provides day-to-day project management, performance tracking, and communication support to bring Denny’s marketing initiatives to life. The ideal candidate is a detail-driven, proactive, and collaborative marketer who loves both the creative and analytical sides of brand building — and wants to grow their career within a fast-paced, insight-led restaurant marketing team.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 1–3 years of marketing, brand, or project management experience - restaurant, retail, or CPG experience preferred.
- Strong organizational and time-management skills; able to handle multiple projects simultaneously.
- Excellent written and verbal communication skills with a keen attention to detail.
- Comfortable working cross-functionally and collaborating in a hybrid team environment.
- Analytical mindset with proficiency in Excel, PowerPoint, and familiarity with dashboards or project management tools (Asana, Smartsheet, etc.).
Responsibilities
- Calendar & Pipeline management
- Support the Brand Manager in maintaining the national marketing calendar, tracking all key milestones and deliverables for LTOs, new product introductions, and brand campaigns.
- Help coordinate go-to-market timelines across internal teams, ensuring creative assets, operations tools, and field communications are delivered on schedule.
- Assist in documenting and updating the innovation pipeline, including tracking product concepts through testing, approval, and commercialization stages.
- Partner with teams across Brand Marketing, Culinary, Creative, Operations, and Field Marketing to ensure alignment on launch readiness and executional details.
- Support the collection, organization, and distribution of campaign briefs, creative assets, and promotional toolkits.
- Communicate updates to stakeholders through weekly status reports, meeting recaps, and shared dashboards.
- Assist in tracking performance metrics for promotions and LTOs (traffic, sales mix, ROI), summarizing key learnings for the team.
- Conduct light competitive analysis and market research to inform future calendar and pipeline recommendations.
- Support post-promotion reviews and help compile learnings into easy-to-digest summaries for leadership and franchisees.
- Help prepare presentation materials for cross-functional and franchisee meetings.
- Maintain organized documentation for calendar plans, meeting notes, and campaign updates.
- Contribute ideas to improve process efficiency, collaboration, and visibility across teams.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
