Sr Brand Manager

Hasbro•Renton, WA

41d

About The Position

Design and lead top-tier go-to-market campaign strategies for Magic: The Gathering releases and efforts. Convert product vision, player insights, and business aims into a concise, persuasive brief. This brief brings teams together around a unified ambition and plan. Serve as the brand steward and strategic lead for assigned launches. Ensure every touchpoint—from creative development to channel execution—delivers a cohesive, high-quality, and authentic player experience that drives engagement and commercial impact. Encourage, align, and lead cross-functional teams by using the brief to set direction. Establish success metrics and guide decision-making from early concept through launch. Perform post-launch evaluation to ensure campaigns are focused, coordinated, and delivered with excellence. Ensure all activations—digital, social, retail, events, partnerships, and community—work together as part of a unified narrative and player journey. Ensure global and regional needs are considered early, enabling scalable campaigns with local relevance. Evaluate campaign performance, synthesize insights, and share findings that inform future launches and broader brand strategy. Serve as a key liaison bridging Product Marketing, Creative, Lifecycle, PR, Influencer, Community, Regional Marketing, and Sales teams. Drive alignment and decision-making in highly matrixed environments, influencing without direct authority while strengthening relationships. Provide clear direction, feedback, and prioritization to partner teams to keep campaigns on track and passionate about outcomes.

Requirements

Bachelor's degree in Marketing, Business, or a related field
7-10 years of experience in brand, coordinated, or go-to-market marketing, preferably within gaming, entertainment, or consumer brands
Demonstrated success leading large-scale, multi-channel launches from strategy through execution
Strong critical thinking paired with outstanding communication, storytelling, and collaboration skills
Proven ability to influence cross-functional teams, navigate ambiguity, and drive projects across the finish line

Nice To Haves

Deep understanding of—or strong passion for—Magic: The Gathering and its diverse global player community is highly preferred

Responsibilities

Design and lead top-tier go-to-market campaign strategies
Convert product vision, player insights, and business aims into a concise, persuasive brief
Serve as the brand steward and strategic lead for assigned launches
Ensure every touchpoint delivers a cohesive, high-quality, and authentic player experience
Encourage, align, and lead cross-functional teams by using the brief to set direction
Establish success metrics and guide decision-making from early concept through launch
Perform post-launch evaluation
Ensure all activations work together as part of a unified narrative and player journey
Ensure global and regional needs are considered early
Evaluate campaign performance, synthesize insights, and share findings
Serve as a key liaison bridging various teams
Drive alignment and decision-making in highly matrixed environments
Provide clear direction, feedback, and prioritization to partner teams