Sr Brand Manager, Prego

Campbell's • Camden, NJ

11d • Hybrid

About The Position

As Senior Brand Manager, Prego, you will play a critical leadership role in shaping the future of a category-leading business. This is a unique opportunity to lead a brand with exceptional household penetration, strong consumer affinity, and meaningful growth potential. You will be responsible for developing and executing brand strategy, identifying new growth opportunities, leading innovation and renovation initiatives, and delivering against ambitious business objectives. This role requires a strategic, consumer-centric leader who can translate insights into action, influence cross-functional partners, and drive execution with excellence. The Senior Brand Manager will manage two direct reports and work closely with Sales, Finance, Consumer Insights, Consumer Experience, R&D, and Supply Chain teams to accelerate growth and strengthen Prego's leadership position. Join the team behind Prego®, one of the most iconic and recognized brands in the Italian sauce category. For generations, Prego has helped families bring delicious, easy-to-make meals to the dinner table and remains one of the most widely purchased and trusted brands in the category.

Requirements

• Bachelor's degree required; MBA strongly preferred.
• 8+ years of progressive brand management experience in CPG or a related industry.
• Strong track record of developing and executing successful brand strategies and growth initiatives.
• Demonstrated experience leading innovation, renovation, and integrated marketing programs.
• Strong analytical and financial acumen with experience managing budgets, forecasts, and business performance.
• Proven ability to lead cross-functional teams and influence stakeholders at all levels of the organization.

Nice To Haves

• Passion for building beloved consumer brands and delivering consumer-centric growth.
• Strong leadership and people-development skills with experience coaching and mentoring team members.
• Experience working on large-scale, category-leading brands.
• Deep understanding of consumer insights, category analytics, and marketplace trends.
• Excellent communication, storytelling, and presentation skills.
• Ability to thrive in a fast-paced environment, balancing strategic thinking with strong execution.
• Food industry and/or meal solutions experience preferred.

Responsibilities

• Lead the development and execution of the annual Prego brand strategy and operating plan, ensuring alignment with business objectives and long-term growth ambitions.
• Refresh & champion the brand's positioning and value proposition, ensuring all consumer touchpoints consistently reinforce the brand’s equity and future direction
• Identify and evaluate growth opportunities across households, usage occasions, product formats, channels, and consumer segments.
• Lead business analytics to inform strategic decision-making, monitor performance, and recommend actions to achieve business objectives.
• Partner with Consumer Experience to translate business objectives into breakthrough marketing execution and creative briefs.
• Leverage consumer, shopper, and category insights to identify unmet needs and unlock growth opportunities.
• Ensure all marketing and innovation activities reflect a deep understanding of consumer needs and behaviors.
• Lead the direction and execution of the innovation and renovation pipeline, from concept development through commercialization.
• Partner closely with R&D, Insights, and Strategy teams to identify new product opportunities and strengthen the existing portfolio.
• Drive cross-functional teams through stage-gate processes while ensuring project timelines, financial targets, and consumer objectives are achieved.
• Collaborate with adjacent brand and innovation teams to identify opportunities for expansion into emerging growth spaces.
• Partner with Brand Finance to manage business performance and deliver sales, profit, consumption, and share objectives.
• Lead monthly business reviews, consumption analysis, and forecast planning processes.
• Identify risks and opportunities throughout the year and develop action plans to deliver annual operating plan commitments.
• Manage marketing investments and resources to maximize return on investment and business performance.
• Serve as the voice of the consumer and the brand across internal and external stakeholders.
• Build strong relationships and influence across Sales, Finance, Consumer Experience, Insights, R&D, Supply Chain, and Executive Leadership.
• Manage and develop two direct reports, providing coaching, mentorship, and opportunities for professional growth.
• Foster a culture of accountability, collaboration, and continuous improvement.

Benefits

• medical
• dental
• short and long-term disability
• AD&D
• life insurance (for individual, families, and domestic partners)
• matching 401(k) plan
• unlimited sick time
• paid time off
• holiday pay
• free access to the fitness center (if in WHQ)
• on-site day care (operated by Bright Horizons)
• company store
• Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually
• Employee Resource Groups (ERGs)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager