Sr Brand Manager Foodservice NA

'' • Oakbrook Terrace, IL

1d

About The Position

The Senior Brand Manager, Foodservice is a critical member of the North America (NA) Potato Marketing Team responsible for building portfolio and marketing strategies to deliver and drive our strategic business plan. This position will lead the potato portfolio for Foodservice in the US and Canada, working closely with the Senior Director of Marketing, Foodservice NA to drive operator and consumer demand, and will act as a strategic and execution partner with Sales, Innovation, Marketing Operations, Go to Market, Integrated Marketing Communications, Insights and other functional groups within the organization to meet business objectives.
The ideal candidate is a proven marketer with strong leadership, analytical skills and financial acumen. This dynamic leader is solution oriented, forward thinking, and leverages a strong commercial lens, sound technical marketing skills, and experience influencing cross-functional teams and developing talent. Given the strategic importance of this business, there is high visibility with senior leaders requiring strong executive presence and comfort with a high-profile role.
Fueled by a passion for the foodservice operator, the customer, and the category, this leader will deliver profitable sales and market share growth with the goal of growing and transforming the business and category.

Requirements

• Bachelor’s or advanced degree in Marketing, Business Administration, or related field required; MBA preferred
• Previous P&L management experience
• Experience deriving insights from both primary consumer research and syndicated data
• Proficiency in Excel, PowerPoint, and Word
• Excellent organizational and communication skills
• 7+ years of Marketing/Brand Management experience with P&L ownership of a large brand and/or branded/distributor label portfolio of brands within the Consumer Packaged Goods industry, with a minimum of 5 years in food
• Expert knowledge of principles, concepts, strategies and techniques relating to Foodservice marketing.
• Strong commercial acumen and financial know how in the food CPG space
• Ability to understand entire value chain and where commercial can drive efficiencies and effectiveness
• Experience with customer facing engagements including customer joint business planning, annual planning and RFP’s preferably with one or more of the top 5 NA distributors/GPOs.
• Strong people management and leadership skills with high EQ with 5+ years of experience managing direct report(s)
• Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers.
• Experience working strategically and operationally, and adapt to fast paced, ambiguous environments while maintaining accountability.
• High degree of tenacity and persistence to get actions completed on schedule with a hands on approach when needed.
• Highly organized with premium analytical skills, strong attention to detail, and a track record of translating data into insights and action.
• Proven track record in delivering several complex projects at a time
• Adept with project management fundamentals with Stage-Gate process understanding to drive decision-making with gatekeepers

Responsibilities

• Lead, coach and develop a team of three Brand Managers creating an engaged, inclusive and high performing team.
• Sets the vision and long-range strategy in collaboration with internal stakeholders for the foodservice business, leveraging macro trends, demand space frameworks, operator insights, and market & competitive analyses to identify where to play, and how to win in a way that delivers our strategic business ambitions.
• Develop portfolio architecture to ensure brands are distinctly positioned to meet market needs. Construct portfolio tiering and ranging from premium to value tier. Define where brands and distributor label play with clear execution plans.
• Develop portfolio and brand strategy pulling positioning and brand propositions through all communication and sell-in touch-points. Set the full funnel marketing strategy and spend for the core foodservice business and optimize based on results/ROI.
• Build and drive foodservice annual operating plans, inclusive of category growth drivers and strategies, assortment optimization, price pack architecture, innovation whitespace identification and pipeline commercialization, and customer growth initiatives.
• Proactively review key brand, product and category performance drivers, identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives, inclusive of SKU profitability and mix.
• Leads ongoing portfolio health, this includes completing product lifecycle and portfolio reviews, ensuring proper portfolio efficiency and assortment to win in the market.
• Partner closely with Insights, Innovation and Go to Market to identify and champion growth opportunities, translating market insights into strong GTM propositions and end to end execution plans.
• Champions the operator and consumer, understanding the entire value chain, influencing the broader cross functional team, identifying and influencing innovation as well as base business growth initiatives that support brand and commercial objectives.
• Support customer engagements led by Go to Market and Sales ensuring business alignment to unlock joint value creation
• Support monthly business planning, driving decisions and alignment that balance supply and demand, driving positive mix and scale. Partners to ensure channel-led solutions for effective execution.

Benefits

• Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement.
• Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level