Sr. Brand Manager Downstream

Hologic•Denver, CO

13h

About The Position

Are you ready to make a global impact on patient outcomes through innovative, evidence-based solutions for minimally invasive procedures? As the Senior Brand Manager for Tissue Resection portfolio within our Surgical Division, you will lead brand marketing initiatives and drive product growth. You will work closely with the Senior Marketing Manager of Laparoscopy to oversee our Advanced Energy portfolio. Join a passionate, dynamic marketing team that collaborates with sales, R&D, finance, and other cross-functional teams. This is your opportunity to make a difference and enhance patient lives worldwide.

Requirements

Marketing Proficiency: Strong ability to execute marketing plans and strategies to grow market share.
Industry Experience: Background in healthcare and/or medical devices.
Fast-Paced Thriving: Ability to excel in a dynamic, fast-paced environment with a bias for action.
Problem Solver: Proven problem-solving skills.
Confident Communicator: Confidence in engaging with healthcare professionals (HCPs) and excellent communication skills.
Campaign Driver: Experience in driving marketing campaigns and creating supporting collateral.
Sales Savvy: Strong selling experience and solid business acumen.
Presentation Skills: Exceptional virtual and on-stage presentation skills.
Interpersonal Excellence: Excellent interpersonal skills, capable of collaborating with staff at all levels.
Tech-Savvy: Proficiency in MS Office (Word, Excel, PowerPoint).
Bachelor’s degree in Marketing, Business, Medicine, or a related field is required.
Minimum of 5-7 years in Healthcare Product Management or equivalent work experience.
Must be able to travel as required (50-75%).

Nice To Haves

MBA or relevant advanced degree is preferred. Candidates with strong sales and leadership backgrounds will also be considered.

Responsibilities

Strategize for Success: Develop and execute strategies that ensure consistent and profitable growth.
Insightful Leadership: Provide valuable market and brand performance insights to cross-functional partners.
Market Expertise: Showcase your knowledge in advanced energy and stapling markets.
Drive Objectives: Ensure the execution of strategic goals and foster professional development within the team.
Identify and Act: Spot opportunities and gaps, offering actionable recommendations to peers and management.
Field Support: Efficiently manage daily field-based inquiries.
Collaborative Planning: Work closely with teams to ensure clear and cohesive strategic plans.
Training Excellence: Develop and deliver engaging training content for new hires and ongoing education.
Creative Marketing: Implement innovative marketing strategies across sales, clinical, and medical education areas.
Market Research: Conduct thorough market research to support strategic development.
Lifecycle Management: Oversee the entire product lifecycle, maximizing efficiency through cross-functional collaboration.
Sales Enablement: Organize and execute impactful sales meetings, including budget tracking and strategy implementation.
Commercial Excellence: Drive marketing initiatives for new products, ensuring successful launches and high accountability.
Educational Development: Create educational materials to train the sales force on key clinical, economic, and competitive areas.
Pricing Strategy: Manage pricing strategy and approvals to meet profitability goals.
Efficient Production: Produce sales and marketing collateral, videos, slides, and other materials efficiently.