Sr. Brand Manager, Digital Strategy

Phusion Projects LLC•Chicago, IL

5d•$80,000 - $95,000•Onsite

About The Position

The Sr. Brand Manager, Digital Strategy leads the digital expression of Phusion's brands across all consumer-facing channels. Operating at the intersection of brand strategy and digital execution, this role translates brand vision into channel, content, and communication plans and builds the social and content engine that drives first-time trial in a competitive category. The role directly manages the Social Media Manager / Content Developer and the Community Manager.

Requirements

6+ years of digital marketing experience, ideally within CPG, beverage alcohol, or a related regulated consumer category, with proven success managing paid media budgets and agency relationships at scale.
2+ years of experience directly managing and developing employees, ideally in a social media, content, or community management function.
Bachelor's Degree (BA) from four-year college or university, or equivalent combination of education and experience, preferred.
Computer skills required: Microsoft Office Suite; working knowledge of digital media platforms (Meta Business Suite, Google Ads, TikTok Ads Manager), ecommerce/digital shelf tools, and analytics/reporting tools.
Ability to travel occasionally (as necessary to attend company or regional meetings/training).
Digital marketing experience in a consumer product B2C/DTC environment
Experience managing agency relationships and full-funnel media plans
Experience owning ecommerce/digital shelf content and performance
Understanding and ability to execute performance measurement and attribution
Excellent presentation skills and poise
Ability to work in a fast-paced environment with minimal supervision
Ability to handle multiple tasks at any given time and prioritize accordingly
Friendly and honest with an unparalleled level of customer commitment
Exceptional relationship building skills

Responsibilities

Contribute to brand positioning, the annual brand plan, and 360° campaign architecture; own the brand's digital expression across every consumer touchpoint, including content and copy alignment, creator-ecosystem alignment, and communication flow across content, social, paid, organic, email, and SMS.
Translate brand strategy into integrated communication, content, and channel plans with clear objectives and KPIs.
Apply digital, social, and brand-level insights to refine strategy and guide in-flight optimization.
Lead the social and content briefing and development process — in partnership with the Social Media Manager / Content Developer — establishing a workflow that monitors social trends, aligns the brands to relevant cultural moments, and defines the brand's strategic angles across social and content.
Own communication strategy across all Phusion brands – from social, paid, digital, and supporting across trade and brand marketing.
Drive community growth, user-generated content, and always-on programming that builds culture and trial.
Own paid-media and communication strategy across social, traditional advertising, and CRM; direct the paid-media agency (RASP) and hold it accountable to performance.
Manage the content-development and creator/influencer budget with support from the Integrated Marketing Manager
Define and maintain the social technology stack — listening, publishing, community management, and creator sourcing — and the brand and competitor insights it produces.
Partner with the Integrated Marketing Manager on influencer, talent, and cultural partnerships, and on cross-functional project timelines and reporting.
Collaborate with the creative & design teams, with brand and Trade marketing on assets and campaigns from planning through execution.
Provide social, content, and digital performance insights to inform brand and innovation decisions.
Perform other related duties as assigned by management.