Director, Digital Brand Marketing & AI strategy

Danaher•Boston, MA

7d•Onsite

About The Position

The Director, Digital Brand Marketing & AI strategy is responsible for translating our global brand strategy into a high-performing digital experience across every channel, while embedding AI into how we create, distribute and optimize content at scale. This is not a traditional digital marketing role. This is a builder-operator role, for someone who can architect modern, AI-powered digital strategies and execute them with speed, precision, and measurable impact. You will sit at the intersection of brand and business growth.

Requirements

8–12+ years in digital marketing, growth, or brand activation roles.
Proven experience managing global, multi-channel digital ecosystems.
Strong understanding of brand strategy, storytelling, and performance marketing (SEO/SEM/AEO).
Data-driven marketer skilled in AI-enabled marketing, analytics, measurement, and agile optimization.
Proven success navigating complex, matrixed organizations, preferably in B2B or life sciences.
Ability to translate marketing investments into measurable business growth, customer engagement, and commercial impact.

Nice To Haves

Previous experience in developing and/or leading a cohesive, high-performing global digital ecosystem aligned to brand strategy.
AI embedded into core workflows, unlocking speed, personalization, and scale.
Measurable and proven impact on brand strength.

Responsibilities

Lead end-to-end strategy and execution across all digital channels, including: Corporate website and ecosystem, SEO/SEM and performance marketing, Organic and paid social (LinkedIn, YouTube, emerging platforms), CRM and lifecycle marketing, Content platforms and digital storytelling hubs.
Translate global brand strategy into digitally native experiences that drive awareness, engagement, and measurable business impact.
Ensure consistency with flexibility, maintaining brand integrity while enabling OpCos to localize for relevance.
Act as the embedded AI champion within Corporate Brand Marketing.
Partner closely with data science, IT, and external partners to deploy AI-enabled content creation and personalization, optimize media, targeting, and conversion through machine learning, scale insights through predictive analytics and automation, and identify and pilot next-generation capabilities (generative AI, dynamic content assembly, intelligent workflows).
Build repeatable frameworks that embed AI into how we operate—not just what we test.
Lead the development and execution of an integrated, global digital content and storytelling funnel.
Ensure alignment across Corporate, OpCos, and regions - connecting brand to commercial outcomes.
Drive full-funnel Brand performance.
Create modular, scalable content systems that can flex and scale.
Establish clear KPIs.
Build and manage dashboards to track performance.
Use DBS tools to continuously improve speed, quality, and effectiveness.
Turn data into action - rapidly iterating and scaling.
Move seamlessly between strategic design (architecting global frameworks) and hands-on execution (launching, optimizing channels).
Act with urgency and agility, prioritizing what drives the most impact.