Sr. Brand Enablement Lead, AWS Brand & Creative

Amazon • Seattle, WA

1d • Hybrid

About The Position

The Brand Enablement Lead is a senior individual contributor role within Brand Scale, the technology-enabled production and innovation engine of the AWS Brand & Creative organization. This role is the connective tissue between brand strategy and brand activation — but the way that connection works is changing fast. Static PDFs and one-off training decks are giving way to agentic tools, AI-powered brand agents, and self-service systems that deliver the right guidance at the moment of need. The Brand Enablement Lead is the person who drives that transformation — taking the foundational disciplines of brand education, vendor governance, and cross-functional influence and making them modern, scalable, and genuinely useful. AWS is the world's largest cloud provider and one of the most recognized technology brands on the planet. As the brand evolves, so does the challenge of ensuring consistency across hundreds of teams, dozens of agencies, and thousands of touchpoints. This role makes that consistency possible — not through enforcement, but through smart program design, AI-augmented enablement, and the kind of influence that changes how people work, not just what they produce. This is not a traditional brand management role. It is a role for someone who sees automation, AI, and agentic solutions as the natural next step for brand enablement — and who has the strategic instinct and operational rigor to make that vision real inside a complex, global organization.

Requirements

• Experience working with and influencing senior level stakeholders
• 6+ years of experience in brand management, enablement, creative operations, or a related enterprise or agency role
• Proven track record designing and delivering brand training programs at scale, including playbooks, toolkits, and curricula for cross-functional audiences
• Deep understanding of brand systems and standards across formats, channels, and global markets, with experience managing agency and vendor programs
• Ability to adopt and champion new technology, including AI-assisted tools and automation, in a professional context

Nice To Haves

• Experience influencing multiple stakeholders and leading cross functional teams across geographies and business units
• In-house brand or enterprise background, ideally within a technology company, with familiarity working within brand systems including architecture, design systems, and naming guidance
• Hands-on experience with AI-assisted creative workflows and generative AI tools, with the ability to help non-technical teams adopt them; background in change management or L&D a plus
• Experience with creative vendor programs and brand compliance tracking, including certification frameworks, performance scorecards, and reporting on training effectiveness and stakeholder adoption

Responsibilities

• Design and deliver brand training programs for marketing, sales, and product teams on design principles, tonality, and creative execution standards — leveraging AI-assisted delivery and self-service tools to extend reach beyond live sessions
• Create proactive enablement campaigns that reach teams before they need help, using automation and intelligent content delivery to anticipate needs
• Develop brand playbooks, quick-reference guides, case studies, and self-service resources that democratize brand knowledge — and explore how agentic tools can make these resources queryable and contextual rather than static
• Lead workshops, presentations, and ongoing consultation to embed brand thinking into cross-functional workflows
• Partner with the Creative Technologist to train teams on AI-assisted brand tools and workflows, and to identify where enablement itself can be automated or agent-powered
• Own and govern the Creative Vendor Program (CVP) roster, ensuring agencies function as well-trained extensions of the AWS brand
• Develop vendor certification programs that establish clear brand standards, approval processes, and quality expectations — exploring how AI can streamline onboarding, compliance checks, and performance tracking
• Create vendor onboarding curricula and ongoing training to maintain brand consistency across external partners
• Establish vendor performance metrics and conduct regular reviews to ensure brand compliance and quality
• Serve as the primary relationship manager for strategic agency contacts within the CVP
• Build trusted advisor relationships with marketing, sales, and product leadership to influence brand activation decisions
• Proactively identify brand activation opportunities and risks across the organization
• Establish brand governance frameworks and approval processes that balance speed with consistency — designing systems where AI handles routine checks and humans focus on judgment calls
• Track brand compliance metrics, training effectiveness, and stakeholder adoption using data-driven dashboards and automated reporting
• Translate brand strategy into practical activation guidance for diverse audiences and use cases
• Partner with Brand Strategy and Creative Direction teams to translate brand guidelines into actionable, modern enablement materials — moving beyond static documents toward interactive, AI-powered brand resources
• Ensure enablement content reflects the latest brand standards, AI-assisted workflows, and production capabilities
• Create tiered enablement resources for different audience sophistication levels — from beginner to advanced — and champion formats that are fluid, searchable, and integrated into the tools people already use

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed