Brand Creative Director

Burton•Burlington, VT

1d•Onsite

About The Position

At Burton, we are a purpose-led brand rooted in snowboarding and the outdoors. We fight for the future of our people, planet, and sport. We aim to maximize our positive social impact and minimize our negative environmental impact while delivering high-quality performance products. As a global leader in snowboarding, we’re committed to diversity, equity, and inclusion for the long-term health of our company, sport, and community. Through these efforts, we aim to make snowboarding and the outdoors accessible to all. Role Overview Reporting to the Chief Marketing Officer, the Brand Creative Director drives brand meaning and guides narrative architecture and storytelling systems for Burton and Anon. Partnering closely with the CMO, this role defines what stories we tell, why they matter and how they build over time - across brand, category, sport, retail, digital and commerce. More than a traditional creative director, this leader shapes Creative Strategy & Story as a discipline. They ensure storytelling is intentional, cumulative and culturally resonant - rather than episodic or campaign-by-campaign. They operate upstream of execution, partnering closely with Product Creative, Brand + Sports Marketing, Category Marketing, Integrated Marketing, Creative Studio and Creative Operations to ensure clarity, consistency and impact at scale. This is a senior leadership role with influence and authority, leading through vision, narrative clarity, cultural intelligence and decisive creative judgment - not hierarchy. This role is ideal for a low-ego, high-taste creative leader who thrives at the intersection of sport, culture, community, product innovation and commerce - and who is energized by shaping a globally beloved brand’s next chapter through story. Creative Strategy & Story Mandate This role leads development of Creative Strategy & Story for marketing. The Brand Creative Director: Defines the narrative architecture for Burton and Anon Decides what constitutes a campaign vs. a supporting story vs. editorial Establishes seasonal storytelling arcs and long-term story pillars Ensures brand, category and commercial storytelling ladder together Protects meaning as creative scales globally across channels and regions

Requirements

Creative Strategy & Leadership
10–15+ years in senior creative leadership roles
Proven ability to lead through influence and partnership
Demonstrated success shaping brand narratives across seasons, not just campaigns
Brand, Culture & Storytelling
Deep experience with modern heritage, sport, lifestyle, youth culture or performance brands
Strong narrative sensibility across film, photography, motion and systems
Ability to translate culture into strategy—not just aesthetics
Category & Channel Fluency
Experience working across hardgoods, softgoods, accessories, and/or technical products
Strong understanding of retail, wholesale, DTC, and omni-channel storytelling
Modern Creative Practices
Comfort using AI and modern creative tools for exploration and system-building
Experience modernizing brand systems without losing soul
Leadership Style & Personal Attributes
Low ego, high taste, solid risk, big heart
Calm, decisive, and clear under pressure
Curious, culturally connected and authentic
Passionate about sport, community, joy and creativity
Energized by regrounding an iconic brand into its future
Inherent influencing and motivational leadership to mobilize teams around evolving creative direction
Travel