Sr. Brand and Product Marketing Manager

Acuity Inc.•Atlanta, GA

2d•Hybrid

About The Position

Acuity Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light and more things to come. Through our two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), we design, manufacture, and bring to market products and services that make a valuable difference in people’s lives. We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and an audio, video and control platform. We focus on customer outcomes and drive growth and productivity to increase market share and deliver superior returns. We look to aggressively deploy capital to grow the business and to enter attractive new verticals. Acuity Inc. is based in Atlanta, Georgia, with operations across North America, Europe and Asia. The Company is powered by approximately 13,000 dedicated and talented associates. Visit us at www.acuityinc.com. As the Sr. Brand and Product Marketing Manager for Architectural Downlighting, you drive brand growth and market leadership through strategic marketing initiatives. You combine market insights with creative storytelling to position our solutions as the preferred choice for the design community. In this role, you lead brand strategy, go-to-market planning, and integrated campaigns that build awareness, inspire engagement, and accelerate product adoption. You create compelling content and sales tools to deliver impactful launches and marketing programs aligned with business objectives. You leverage data insights to measure performance, optimize strategies, and continuously improve results. As a brand ambassador, you foster internal alignment and external enthusiasm, driving innovation and excellence in every initiative.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.
5+ years of progressive experience in brand and product marketing, preferably in architectural lighting, building products, or related industries.
Proven track record of developing and executing integrated marketing plans and successful product launches.
Has a curious mindset with a demonstrated ability to drive innovative solutions and solve complex problems, influencing business direction
Excellent written and verbal communication skills; ability to craft compelling messaging for technical and non-technical audiences and maintain a consistent brand voice
Strong project management skills, with the ability to manage multiple priorities and deliver results on time and within budget.
Experience collaborating with cross-functional teams and leading team projects, influencing without direct authority.
Analytical mindset with the ability to interpret data and market trends to drive strategy.
Experience mentoring and developing other marketing professionals, acting as a resource for colleagues with less experience.

Responsibilities

Brand Strategy: Lead the development and stewardship of brand strategy and positioning in close partnership with key business stakeholders, ensuring the brand’s unique value is clear and differentiated in the marketplace. Define and maintain the brand’s messaging, tone, and narrative across all channels and touchpoints—including the website—while ensuring visual identity remains consistent, compelling, and aligned with strategic goals. Shape how customers experience the brand, influencing marketing and business activities to reinforce that vision. Continuously monitor brand perception, analyze key metrics, and adapt strategy to stay relevant and competitive. As one of the brand’s ambassadors internally and externally, build alignment, inspire engagement, and drive enthusiasm for the brand.
Integrated Campaigns: Own, develop and execute the annual marketing plan for our architectural downlighting brands, creating campaigns and developing content that build brand awareness, thought leadership, drives product adoption and drives sales growth.
Product Launch and Application Strategy: Lead the go-to-market strategies and execution for new product introductions and support lifecycle management, collaborating with product management, engineering, creative and sales to ensure successful launches. Through compelling messaging, engaging visuals and integrated tactics, ensure every launch resonates with customers to through a combination of compelling messaging, inspiring visuals, and tactics.
Content Development and Sales Enablement: Create compelling product- and brand-specific content, including sales enablement tools, social media content, technical collateral, digital assets, videos, etc. Source opportunities and support sales or product management to ensure brand is correctly represented at events, sponsorships, and may represent the brand at meetings or events.
Market and Application Understanding: Deeply understand customer motivators, behaviors, and emerging trends to craft messaging and content that resonates across the right channels. By understanding target applications and design challenges, position solutions that speak directly to customer needs. Stay ahead of market shifts and competitive intelligence, using these insights to shape marketing strategies and deliver compelling, differentiated stories that inspire engagement and drive results.
Cross-Functional Leadership and Collaboration: Build strong relationships and collaborate with product managers, engineering, sales, and the broader marketing organization to align on priorities and deliver results. Maintain regular communication to ensure alignment on direction, progress and changes.
Data Insights: Identify what KPIs need to be tracked and analyzed to identify what’s working, uncover opportunities for improvement, and optimize marketing strategies for greater impact and continuous growth.
Team Player: Support and possibly lead initiatives for the team or as required by the organization. Lead key marketing improvement initiatives, driving productivity and efficiency across the team.