Sr Associate Toy Marketing, Die-Cast
Mattel•El Segundo, CA
•$92,000 - $115,000•Onsite
About The Position
This role is for a Sr Associate Toy Marketing on the Die-Cast segments of the Hot Wheels team. The position involves supporting the development of toy strategy, pricing architecture, and competitive positioning. The associate will also gather consumer insights, collaborate with Design/R&D, support toy business performance metrics, and provide input on packaging, messaging, and storytelling for brand marketing.
Requirements
- 2+ years experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing
- Project management skills: potential to manage complex product development timelines
- Strong quantitative/Analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis)
- Financial acumen: Experience with P&L management
- Experience partnering with cross functional teams (ie design and manufacturing)
- Communication skills: Excellent at storytelling, presentations, and influencing team
Responsibilities
- Assist on the Die-Cast segments of the Hot Wheels team
- Support the development of toy strategy by segment
- Support the toy pricing architecture and competitive positioning
- Assist in gathering consumer/play insights specific to toy usage and play patterns
- Collaborate with Design/R&D to bring toys from concept to shelf
- Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity)
- Provide input to Brand Marketing on packaging, messaging, and feature storytelling
Benefits
- Comprehensive benefits
- Resources to help empower a culture where every employee can reach their full potential
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
