Sr. Associate, Retention

Boll & Branch • Summit, NJ

6d • $56,000 - $80,000 • Hybrid

About The Position

As the Senior Retention Associate (Lifestyle Marketing), you will play a key role in driving customer retention, repeat purchase behavior, and customer lifetime value across Email, SMS, and Direct Mail. You will lead campaign planning and execution for key lifecycle programs, own the Direct Mail channel, develop audience and testing recommendations, and partner closely with Creative, Brand, Ecommerce, and Analytics teams to continuously optimize the customer experience.
This role reports to the CRM Manager, and works closely with cross-functional partners across Growth Marketing, Brand, Creative, Insights, Digital Product, and Data Engineering.

Requirements

• 3+ years of experience in growth, lifecycle, CRM, or retention marketing
• Experience planning, executing, and analyzing Email, SMS, and/or Direct Mail campaigns
• Strong understanding of customer lifecycle marketing, audience segmentation, and retention strategies
• Proven ability to analyze performance data, identify trends, and translate insights into actionable recommendations
• Experience developing and executing A/B testing strategies to optimize campaign performance
• Hands-on experience with an ESP or CRM platform (Iterable, Postscript, Braze, etc.)
• Experience with Looker, Excel, and other reporting or business intelligence tools preferred
• Strong project management skills with the ability to independently manage multiple initiatives and meet deadlines in a fast-paced environment
• Excellent communication and collaboration skills, with experience working cross-functionally across Marketing, Creative, Ecommerce, Analytics, and Agency partners
• Ability to take initiative, operate with limited supervision, and drive projects from planning through execution
• Highly organized, detail-oriented, and adaptable to changing business priorities
• Positive, collaborative, and solution-oriented mindset with a willingness to continuously learn and improve
• Bachelor's Degree or equivalent experience preferred

Nice To Haves

• Experience owning a marketing channel, program, or workstream preferred
• Experience mentoring interns, junior team members, or cross-functional partners is a plus

Responsibilities

• Partner with the CRM Manager to plan and execute the CRM calendar across Email and SMS channels
• Lead campaign planning and execution, including calendar management, creative briefing, campaign and journey setup, QA, deployment, and performance analysis
• Manage campaign timelines and ensure flawless execution across all retention channels.
• Own day-to-day execution of promotional and non-promotional CRM campaigns
• Own the Direct Mail channel end-to-end, including calendar planning, agency management, execution, reporting, and optimization
• Develop recommendations to improve Direct Mail performance and customer engagement
• Partner with the CRM Manager on channel strategy and testing opportunities
• Build and execute customer audiences across acquisition, retention, reactivation, and loyalty initiatives
• Recommend segmentation opportunities based on customer behavior, lifecycle stage, and engagement trends
• Support the development and execution of personalized customer experiences
• Identify and recommend testing opportunities across Email, SMS, and Direct Mail
• Execute A/B tests and analyze results to uncover actionable insights
• Partner with the CRM Manager to prioritize learnings and implement optimizations
• Own campaign reporting and performance recaps across CRM channels
• Analyze customer, campaign, and channel performance to identify opportunities for growth and retention
• Present insights and recommendations to cross-functional stakeholders
• Serve as a key CRM partner to Creative, Brand, Ecommerce, Analytics, and Agency partners
• Lead campaign briefing processes and provide thoughtful creative feedback
• Collaborate on customer journey, landing page, and conversion optimization initiatives
• Independently manage CRM initiatives and special projects from planning through execution
• Maintain organized processes, documentation, and operational excellence across the CRM program
• Support onboarding and mentorship of interns and new team members

Benefits

• Medical, Dental, Vision, and Life/AD&D insurance
• Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
• Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
• Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree