Sr. Associate, Performance Marketing

Viral Nation Inc.

6d•CA$70,000 - CA$80,000

About The Position

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started. While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar! The Sr. Associate brings the execution lens to an integrated Performance Marketing pod. Working closely with your Manager, you own campaign build, trafficking, daily optimization, pacing, and QA across performance marketing channels, with an emphasis on paid social, while building fluency in the overarching media plan and strategy so you can speak to both sides of the work.

Requirements

3+ years of media buying experience within paid social. Strong working knowledge of paid search; programmatic experience a strong asset.
Strong command of the qualitative and quantitative aspects of paid media.
Proficiency in the Google / Microsoft Suite and project management tools (monday.com, Asana, or ClickUp).
Strong collaboration, communication, and organizational skills.
A keen eye for creative content and current marketing trends.
Working understanding of marketing analytics, QA, and optimization best practices.

Nice To Haves

Familiarity with AI-enabled platform features and automation (Advantage+, Performance Max, smart bidding) is a plus.

Responsibilities

Launch, monitor, optimize, and report on media campaigns across paid social channels, with the potential to manage paid search and programmatic campaigns where clients require.
Own daily optimization, budget pacing, and in-platform troubleshooting to keep campaigns on plan and on target.
Build and traffic campaigns accurately, owning self-QA before every launch.
Analyze performance data to refine tactics, and surface in-platform signals, risks, and opportunities to your Manager.
Support media planning with actuals, reallocations, and audience execution against the strategic media plan.
Run campaign experimentation across audiences, creative, and bidding to identify what drives performance.
Evaluate creative and recommend adjustments aligned to platform best practices and client objectives.
Join internal and external calls, speaking directly to tactical detail and in-platform campaign structure.
Be a key contributor in performance platform calls, clearly articulating active and upcoming campaign plans and implementing platform provided recommendations where applicable.