Sr. Associate, Marketing Operations

Principal Financial Group • Des Moines, IA

23h • Hybrid

About The Position

This role involves assisting with the review and implementation of marketing technology and business processes to support key marketing initiatives. The position requires building and optimizing complex marketing campaigns and technology solutions, consulting with marketing partners, and providing day-to-day project management. The associate will configure, test, execute, and optimize digital marketing campaigns using various technologies including marketing automation, survey, social, web, virtual event, and digital asset management tools. Responsibilities also include consulting with marketing partners on campaign development and digital channel optimization, assisting with analysis, documentation, and configuration of marketing technology, and providing day-to-day digital channel execution support. The role implements the company’s digital marketing strategy by managing large/complex or multiple projects and assists in developing and implementing marketing processes, standardizing marketing technology tools, and establishing consistency across campaigns and business areas.

Requirements

• Bachelor’s degree or equivalent experience and minimum 2 years related work experience
• Ability to gather requirements for marketing data needs to streamline or automate marketing campaigns, define the target audience, translate requirements to technical teams, project manage campaign timelines and resource dependencies through the data lifecycle.
• Understands BI data patterns, CRM reporting, and how tools work and integrate.
• Deep understanding of the data integration between data sources (CRM, BI, Affiliate and Digital) and tools.
• Demonstrated analytical skills, problem-solving and big picture/conceptual skills
• Strong project management and organizational skills
• Strong technical, financial services product and business processes acumen
• Must be able to build and maintain relationships and facilitate collaboration and communication
• Demonstrate the ability to embrace and understand the change process and effectively guides other through change

Nice To Haves

• Working knowledge of Power BI, SAS, SQL, Ampscript, joining multiple data sources together, data visualization, CRM data structure, Marketing Cloud data structure and Excel a plus.
• Experience in target marketing and requirements gathering for list generation a plus.

Responsibilities

• Assist with the review and implementation of marketing technology and marketing business processes that support key marketing initiatives.
• Build and optimize complex marketing campaigns and technology solutions.
• Consulting with marketing partners on marketing campaigns.
• Provides day-to-day project management.
• Configure, test, execute and optimize digital marketing campaigns through the use, and coordination, of marketing automation, survey, social, web, virtual event and digital asset management technologies.
• Consult with marketing partners through marketing campaign development and digital channel optimization.
• Assist with analysis/discovery, project documentation and coordinating the configuration of marketing technology.
• Provide day to day digital channel execution support, enterprise engagement and skill development based on established digital marketing best practices and insights.
• Implement the company’s digital marketing strategy by managing large/complex or multiple projects.
• Assist in the development and implementation of marketing processes, marketing technology tool standardization and establish consistency across campaigns and business areas.

Benefits

• Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.
• Pension Eligible
• comprehensive, competitive benefit packages designed to safeguard their physical, financial, and social well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree