Sr Associate Brand Manager

Sunstar Americas, Inc.•Schaumburg, IL

92d•$103,500 - $126,500•Hybrid

About The Position

This role is responsible for leading monthly business reviews, analyzing media performance, interpreting professional recommendation data, and tracking the effectiveness of various marketing initiatives. The position also involves supporting the development of a forecast model, monitoring competitive activity, and identifying market trends. The Sr. Associate Brand Manager will develop strategic guidance for sales and customer teams, partner with various departments to optimize sampling and messaging, and lead project management for key initiatives such as new product launches and promotions. Collaboration with global teams and external agencies is also a key aspect of this role.

Requirements

Bachelor’s Degree required.
2-3 years of CPG marketing experience
Demonstrated ability to lead cross functional teams and manage complex projects
Strong analytical skills with experience using syndicated data (Circana/IRI)
Ability to think strategically while executing with strong attention to detail
Strong ability to navigate ambiguity and operate in a growing and evolving organization
Proactive and action-oriented, sees opportunities to add value and optimize
Excellent written and verbal communication, presentation, and facilitation skills.
Financial acumen, ability to navigate a P&L and connect marketing and business strategies to financial levers
Communicating clear, insight driven recommendations that influence senior stakeholders
Making recommendations for plans to deliver improved brand performance metrics (share, penetration, velocity)
Effective cross functional leadership, project management, and prioritization skills
Delivery of high-quality marketing programs, on-time and on-budget

Nice To Haves

Master’s preferred.

Responsibilities

Lead monthly business reviews using syndicated data (Circana/IRI), panel data, dental professional data, and internal shipments & financials.
Work with media agency to analyze media performance reports to assess effectiveness on brand KPIs.
Interpret professional recommendation data to understand drivers of recommendation and barriers to adoption.
Track the effectiveness of professional programs, sampling initiatives, and social media marketing with retail performance.
Support the development and management of a forecast model.
Monitor competitive activity and identify share shifts, pricing moves, and innovation trends.
Develop fact‑based DPSM (Distribution, Pricing, Shelving, Merchandising) guidance for sales and customer teams.
Partner with Sales to build customer‑specific selling stories grounded in data and insights.
Partner with Professional Marketing and Sales teams to optimize sampling strategy and professional‑facing messaging, and support development of chairside tools and professional engagement programs.
Identify emerging trends and opportunities to strengthen brand equity and accelerate growth.
Lead project management and execution for priority initiatives, including new product launches, product enhancements, packaging updates, pricing actions, promotions, and merchandising programs.
Lead shopper marketing and consumer promotion initiatives (FSIs, digital coupons, retail media, in‑store tactics), partnering with Sales and agencies.
Support packaging and renovation projects through consumer insights and business case development.
Monitor ROI of marketing initiatives and optimize plans based on performance.
Collaborate with Sunstar GUM teams across Canada, Latin America, Europe, and Asia, as well as Global Marketing to align on marketing activations, packaging updates, artwork development, and shared best practices.
Collaborate with Creative/Media and Shopper Marketing agencies to guide briefs, shape strategic direction, and ensure optimal execution.