Sr Associate Brand Manager, Clif Builders

Mondelēz International•East Hanover, NJ

2d•$97,300 - $133,815•Hybrid

About The Position

The Senior Associate Brand Manager is responsible for supporting the delivery of the end-to-end in year and strategic growth plans for the Clif Builders portfolio. Working with cross-functional global and regional teams, you will support the implementation of portfolio strategy that is aligned with the brand vision to drive sustainable growth and to deliver business objectives.

Requirements

Agility over Perfection
Execution with excellence and prioritizing results
Follow through on commitment and persevere through challenges to find creative solutions
Consumer behavior, preferably in the consumer goods sector in matrix environment
Developing a seamless consumer experience
Managing business objectives beyond brand and budget
Analytics and creativity
Leading and influencing teams and managing trade-offs
Communicating effectively, verbally and in writing, and executive presentation skills
Bachelor's degree in Marketing, Business Management, or related field.
2+ years of progressive experience in Brand Marketing, working with large CPG brands
Creative and innovative mindset, ability to think outside the box and challenge the status quo
Demonstrated understanding of the retail landscape/working with retail accounts (partnership, joint business value creation, etc)
Below the line Marketing experience: selling stories, long-term strategy, consumer activities, forecasting/gap closure activities, IBP process, and operational marketing activities

Responsibilities

Help lead, analyze, and support the delivery of business plan and actively participating in the Integrated Business Planning process (IBP)
Support brand portfolio management and lead commercialization/launch plans for renovation, business critical projects, PPA, and sustainability - including post launch tracking.
Facilitate the development and execution of the integrated communication, activation, and media plans, maximizing media ROI, and working with internal and external media partners.
Manage and oversee the daily operations of the brand which include developing and managing the organic strategy, overseeing all brand owned sites (website, e-Comm, etc.) and managing the budget.
Analyze Builders brand performance, competitive brands, and category dynamics in order to deliver actionable insights.
Provide inspiring leadership to both the brand team and cross-functional team members and help to manage priorities and deliver on goals.