Sr Analyst, Wireline eCommerce

Rogers Communications•Toronto, ON

13d•Onsite

About The Position

Reporting to the Manager, Wireline eCommerce, the Senior Analyst supports the delivery and optimization of digital experiences across Rogers.com and the Rogers mobile app. The role focuses on enhancing customer buyflows, driving digital sales, improving conversion, and ensuring a seamless end-to-end customer experience. Working closely with Product, Design, Engineering, QA, Analytics, and Delivery teams, the Senior Analyst manages requirements, backlogs, documentation, dependencies, risks, defects, and release activities to ensure successful product delivery. The role also leads QA performance reporting and operational insights, tracking quality metrics, testing outcomes, defect trends, and release readiness to improve product health and customer experience. This hands-on role combines product coordination, stakeholder management, eCommerce optimization, and performance reporting. The ideal candidate is organized, detail-oriented, data-driven, and passionate about digital experiences, with an interest in growing into a Product Manager role.

Requirements

Bachelor's degree in Business, Technology, Computer Science, Engineering, Marketing, Analytics, or a related discipline.
+2 years of experience in digital product management, eCommerce, business analysis, project delivery, digital experience, or a related technology role.
Experience supporting web and mobile digital products throughout the product lifecycle, from requirements gathering through launch and post-launch support.
Working knowledge of Agile delivery methodologies, including backlog management, sprint planning, story refinement, defect management, user acceptance testing, and release coordination.
Experience with Jira, Confluence, Microsoft Office, and other product management and collaboration tools.
Strong analytical and problem-solving skills with the ability to leverage data and insights to support product decisions and prioritization.
Experience creating, maintaining, or supporting QA performance reporting, release metrics, defect reporting, delivery dashboards, or operational reporting.
Strong communication, stakeholder management, and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
Experience with digital analytics and customer experience platforms such as Adobe Analytics, Google Analytics, Quantum Metric, Dynatrace, Power BI, Tableau, or similar tools, with the ability to leverage data and insights to identify customer journey opportunities, support product decisions, and measure digital performance.

Nice To Haves

Experience with website and mobile app experiences, digital buyflows, eCommerce platforms, telecommunications, or subscription-based products is considered an asset.

Responsibilities

Support the end-to-end delivery and optimization of Wireline eCommerce experiences across Rogers.com and the Rogers mobile app, with a focus on customer acquisition and self-serve buyflows.
Translate business objectives and customer needs into detailed requirements, epics, user stories, acceptance criteria, and release plans.
Manage and prioritize the product backlog to ensure work is aligned with business priorities, customer impact, and delivery timelines.
Partner with Product Managers, UX, Engineering, QA, Analytics, and Delivery teams to successfully deliver product enhancements and new capabilities.
Identify dependencies, risks, and blockers, escalating issues proactively and helping drive timely decisions.
Support the continuous improvement of Wireline customer journeys by identifying friction points, usability issues, and opportunities to improve conversion and customer experience.
Maintain product documentation, business rules, process flows, and requirements to support efficient execution across teams.
Work closely with stakeholders to capture enhancement opportunities and translate them into actionable product requirements.
Assist with backlog refinement, sprint planning, and prioritization activities to ensure development teams have clear and well-defined requirements.
Develop a strong understanding of Rogers' Wireline acquisition and self-serve customer journeys.
Own QA performance reporting across the Wireline digital portfolio, providing visibility into testing progress, defect trends, release quality, and overall delivery health.
Track and analyze key quality metrics, including defect volume, defect leakage, test execution progress, release readiness, and post-launch performance.
Partner with QA teams to identify recurring quality issues, recommend process improvements, and support continuous improvement initiatives.
Create and maintain dashboards and reporting that provide stakeholders with clear visibility into product quality and release performance.
Support launch readiness activities, including testing validation, defect management, sign-offs, production verification, and post-launch monitoring.
Work closely with Design, Engineering, QA, Analytics, Content, Marketing, and Delivery teams to ensure successful execution of product initiatives.
Participate in design reviews, sprint ceremonies, requirement walkthroughs, defect triage sessions, user acceptance testing, and release planning activities.
Help ensure that customer experience, business objectives, technical requirements, and quality standards remain aligned throughout the product lifecycle.
Build strong working relationships across teams and act as a key point of coordination between business and technology stakeholders.
Prepare project status updates, delivery summaries, and performance reports for leadership and key stakeholders.
Communicate project progress, risks, dependencies, decisions, and next steps in a clear and concise manner.
Coordinate meetings, action items, and follow-ups to ensure accountability and execution across teams.
Leverage data and insights to support product recommendations and prioritization decisions.
Contribute to improvements in product delivery processes, team efficiency, and operational execution.
Identify opportunities to streamline workflows, improve collaboration, and enhance delivery quality.
Stay current on digital commerce trends, customer experience best practices, and product management methodologies.
Continuously build expertise in digital product management, Wireline eCommerce, customer journey optimization, and digital quality assurance to prepare for future Product Manager opportunities.

Benefits

Competitive salary & annual bonus
Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
Paid time off for volunteering
Company matching contributions to charities you support
My Path: self-driven career development program
Rogers First: priority in applying to internal roles of interest
Homewood employee & family assistance program
Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
Low or no-cost fitness membership.