Sr Analyst, Technical Analytics

Scotts Miracle-Gro•Marysville, OH

22h

About The Position

In this role you will: Analyze behavior across our digital properties and DTC business. Identifying trends and key drivers of sales, CRM and subscription growth. Lead the implementation and ongoing management of Adobe Analytics, tagging and tracking. Develop dashboards, reports, and ad hoc analyses that support business objectives and KPIs. Ensure robust data integrity, working to identify gaps and implement solutions for tracking and measurement. Continuously identify opportunities to improve site conversion, campaign efficiency, user experience and customer retention through data and insights. Translate complex data into clear, compelling stories and actionable insights for both technical and non-technical stakeholders.

Requirements

Bachelor's Degree, Computer Science , Mathematical Field
7 - 10 Years of experience prefered
Media performance reporting
Site and app tagging
Experience with tag managers
Coding experience - SQL, javascript, HTML, CSS
Data layer management
Strong hands-on experience with Adobe Analytics, including implementation and troubleshooting
Experience with tag management systems (Adobe Launch, GTM)
Proficient in data visualization and reporting tools (Tableau, Excel)
Solid understanding of digital marketing, media attribution, and e-commerce KPIs
Highly analytical with strong attention to detail and problem-solving skills
Excellent communication skills; able to translate data in to business strategy

Nice To Haves

Familiarity with SQL or other query languages a plus

Responsibilities

Analyze behavior across our digital properties and DTC business.
Identifying trends and key drivers of sales, CRM and subscription growth.
Lead the implementation and ongoing management of Adobe Analytics, tagging and tracking.
Develop dashboards, reports, and ad hoc analyses that support business objectives and KPIs.
Ensure robust data integrity, working to identify gaps and implement solutions for tracking and measurement.
Continuously identify opportunities to improve site conversion, campaign efficiency, user experience and customer retention through data and insights.
Translate complex data into clear, compelling stories and actionable insights for both technical and non-technical stakeholders.