Sr Analyst, Reporting & Insights

Home Depot • Summit, NJ

2d

About The Position

The Home Depot’s Orange Apron Media (OAM) is seeking a Retail Media Reporting & Insights Senior Analyst to lead measurement strategy and execution for suppliers and advertisers within its retail media network. The analyst supports supplier and advertiser relationships by analyzing performance data and presenting data-driven narratives. The role evaluates marketing impact using measurement methods such as MTA ROAS, media delivery analytics, advanced reporting, brand lift, A/B testing, and incrementality studies. It also translates complex data into actionable Return on Marketing Objective (ROMO) stories that can influence advertiser growth and future investment strategies. The position calls for a strong data analyst and leader with a passion for marketing measurement and process development, an ownership mindset, collaborative approach, and strong communication skills.

The role works across departments and with the Web Analytics Team and Specialty Channel. It reports to the Manager, Reporting and Insights and has no direct reports. Overnight travel is typically less than 10% of the time; the posting also states “No travel Required.” The work takes place in a comfortable indoor area, with most time spent sitting and occasional movement; rarely, light items may need to be moved or lifted.

Requirements

• Must be at least 18 years of age.
• Must be legally permitted to work in the United States.
• At least 5 years of work experience.
• Demonstrated business and financial modeling capabilities using tools such as Excel and Access.
• Demonstrated ability to apply statistical analysis principles to business challenges.
• Demonstrated communication and interpersonal skills.
• Demonstrated ability to work well with others.
• Strong analytical skills and attention to detail; self-starter.
• Ability to help others and provide on-the-job training or guidance.
• Bachelor’s degree or equivalent in a field of study related to the job.

Nice To Haves

• Deep understanding of marketing analytics across digital media and retail, with direct experience using methods such as Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and brand lift.
• Intermediate proficiency in SQL for data extraction and hypothesis testing.
• Experience with data visualization tools such as Tableau to build insight-driven narratives.
• Proven success building and scaling test-and-learn functions to improve media performance and inform optimization strategies.
• Ability to break down complex, ambiguous business challenges involving process, technology, and customer experience into actionable improvement plans.
• Exceptional communication skills, including translating technical insights for non-technical audiences and influencing stakeholders at all levels.
• Experience navigating organizational change, fostering cross-functional alignment, and building partnerships across teams.
• Ability to conduct competitive research and apply insights to strategy and innovation.

Responsibilities

• Work with other departments to provide analytical insight on business performance.
• Research and analyze business trends and customer behavior data to identify opportunities for website enhancements.
• Analyze web analytics and offline data to evaluate site performance.
• Work with the Web Analyst to provide weekly Web Analytics dashboards.
• Lead new programs and initiatives for the Web Analytics Team.
• Provide web analytics strategy to the Specialty Channel.
• Analyze and present data-driven performance narratives for suppliers and advertisers.
• Evaluate marketing impact through MTA ROAS, media delivery analytics, advanced reporting, brand lift, A/B testing, and incrementality studies.
• Translate complex measurement data into ROMO stories and actionable learnings for internal and external stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior