Sr Analyst, Reporting & Insights

The Home Depot • Smyrna, GA

3d

About The Position

The Home Depot’s Orange Apron Media (OAM) is seeking a Retail Media Reporting & Insights Senior Analyst to lead measurement strategy and execution for suppliers and advertisers within its retail media network. The analyst supports supplier and advertiser accounts by analyzing performance data and presenting data-driven narratives. The role evaluates marketing impact through MTA ROAS, media delivery analytics, advanced reporting, brand-lift measurement, A/B testing, and incrementality studies, providing actionable insights to internal and external stakeholders. A key focus is Return on Marketing Objective (ROMO) storytelling: translating complex data into narratives that influence advertiser growth and future investment strategies. The position calls for strong analytical and communication skills, a collaborative and ownership-oriented approach, and a focus on developing and implementing processes.

The responsibilities listed also include analyzing business performance and customer behavior, evaluating website performance with web and offline data, contributing to weekly web analytics dashboards, leading programs and initiatives for the Web Analytics Team, and providing web analytics strategy to the Specialty Channel. The role reports to the Manager, Reporting and Insights and has no direct reports. Overnight travel is typically less than 10% of the time; another section states “No travel Required.” The work is performed in a comfortable indoor area, primarily seated, with frequent opportunity to move about and rare handling or lifting of light articles.

Requirements

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Help others and provide on-the-job training or guidance.
• Demonstrated business and financial modeling capabilities using tools such as Excel and Access.
• Demonstrated ability to apply statistical analysis principles to business challenges.
• Demonstrated communication and interpersonal skills.
• Demonstrated ability to work well with others.
• Strong analytical skills and attention to detail; self-starter.
• At least 5 years of work experience.
• A bachelor's degree or equivalent degree in a job-related field, typically acquired through completion of a bachelor's degree program.

Nice To Haves

• Deep understanding of marketing analytics across digital media and retail, with direct experience applying Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and brand lift.
• Intermediate proficiency in SQL for data extraction and hypothesis testing.
• Experience using data visualization tools such as Tableau to build insight-driven narratives.
• Proven success building and scaling test-and-learn functions to improve media performance and inform optimization strategies.
• Ability to break down complex, ambiguous business challenges involving process, technology, and customer experience into actionable improvement plans.
• Exceptional communication skills, including translating technical insights for non-technical audiences and influencing stakeholders at all levels.
• Experience navigating organizational change, fostering cross-functional alignment, and building partnerships across teams.
• Ability to conduct competitive research and apply insights to strategy and innovation.

Responsibilities

• Work with other departments to provide analytical insight on business performance.
• Research and analyze business trends and customer behavior data to identify opportunities for website enhancements.
• Analyze web analytics and other offline data to evaluate site performance.
• Work with the Web Analyst to provide weekly Web Analytic dashboards.
• Lead new programs and initiatives for the Web Analytics Team.
• Provide web analytics strategy to the Specialty Channel.
• Analyze and present supplier and advertiser performance data and data-driven narratives.
• Evaluate marketing impact using MTA ROAS, media delivery analytics, advanced reporting, brand lift, A/B testing, and incrementality studies.
• Translate complex data into ROMO narratives that inform advertiser growth and future investment strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior