Sr. Analyst, Reporting and Insights

The Home Depot

1d • Onsite

About The Position

Home Depot’s Orange Apron Media (OAM) is seeking a Sr. Analyst of Reporting & Insights to become an expert in measurement strategy, leadership, and execution for Suppliers/Advertisers within our retail media network. In this role, you will support the management of a number of suppliers/advertisers by analyzing and presenting data driven narratives and stories of performance. You will evaluate marketing impact using tools such as MTA ROAS, media delivery analytics, and advanced reporting, as well as ad effectiveness measurement such as brand lift, A/B testing, and incrementality studies to deliver clear, actionable learnings to internal and external stakeholders. You will be a key driver of Return on Marketing Objective (ROMO) storytelling—translating complex data into compelling narratives that influence advertiser growth and shape future investment strategies. The ideal candidate is a strong data analyst and leader who is passionate about both marketing measurement and process development and implementation. You must bring an ownership mindset, a collaborative spirit, and strong communication skills to support cross-functional partners and foster excellence across people, processes, and products.

Requirements

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Responsible for helping others and providing on-the-job training or guidance
• Demonstrated business/financial modeling capabilities with tools such as Excel and Access
• Demonstrated skills in applying statistical analysis principles to business challenges
• Demonstrated communication and interpersonal skills
• Demonstrated ability to work well with others
• Strong analytical skills with attention to detail; self-starter

Nice To Haves

• Deep understanding of marketing analytics across digital media and retail, with direct experience applying methods like Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and brand lift.
• Intermediate proficiency in SQL for data extraction and hypothesis testing; experienced in data visualization tools such as Tableau to build compelling, insight-driven narratives.
• Proven success in building and scaling test-and-learn functions to enhance media performance and inform optimization strategies.
• Skilled at breaking down complex, ambiguous business challenges—spanning process, technology, and customer experience—into clear, actionable improvement plans.
• Exceptional communicator with the ability to translate technical insights for non-technical audiences and influence stakeholders at all levels.
• Experienced in navigating organizational change, fostering cross-functional alignment, and building strong partnerships across teams.
• Ability to conduct competitive research and apply insights to inform strategy and innovation.

Responsibilities

• Work with other departments providing analytical insight on business performance.
• Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
• Analyze web analytics data as well as other offline data to evaluate site performance.
• Work with the Web Analyst to provide weekly Web Analytic dashboards.
• Takes the lead on new programs and initiatives for Web Analytics Team.
• Provide web analytics strategy to Specialty Channel.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees