Sr Analyst, Consumer Insights and Analytics Analyst

New Balance•Boston, MA

22h•Hybrid

About The Position

The Senior Analyst, Global Consumer Insights & Analytics, will work closely with the Global Consumer Insight & Analytic Pillar leads and supporting stakeholders across business functions to embed consumer insights into our product creation, marketing, channel and Go-To-Market (GTM) processes. This role will support seasonal consumer, product and commercial research across categories and bring a focused North America regional perspective through the GTM process. This will directly influence product line decisions and marketing/positioning each season and connect Global Strategies to the regional North America strategies in the GTM process. The Senior Analyst, Global Consumer Insights & Analytics, will also lead in the North America wholesale data analysis and dashboard. Ongoing wholesale data analyses and reports will be conducted by the Senior Analyst to support in-regional strategies and understanding of the wholesale market monthly, quarterly, and yearly.

Requirements

4+ years of professional experience in Market Research and/or Consumer Insights
Expertise in leading consumer data-driven analyses and turning consumer insights into actionable business recommendations via compelling storytelling
Expertise with hands-on survey writing, programming, and data analysis
Foundational statistical knowledge for analyzing quantitative data
Experience with qualitative consumer research techniques, such as focus groups, in-depth interviews, and/or shopalongs
A collaborative mindset and working style
Proficiency working with Microsoft Office Suite required
Undergraduate degree, preferably in Business Analytics, Economics, Marketing, Statistics, Market Research, Mathematics, or a related field

Nice To Haves

Passion for athletic footwear/apparel industry and the New Balance brand

Responsibilities

Collaborate with cross-functional, global, and regional teams to define business objectives for consumer research for key footwear and apparel models and/or consumer categories.
End-to-end execution of product and channel primary research to understand what resonates with the target consumer, sharpening our product line and/or ability to sell-in to retailers and sell-through to consumers.
Support in qualitative and quantitative primary market research to uncover latent consumer needs and contribute to cross-functional strategies to meet these needs.
Lead data-driven analysis, reporting, and communication of product industry trends, making recommendations for how New Balance should address them.
Present insights from the above workstreams to category leaders and other cross-functional stakeholders.