Sr. Analyst, Paid Search

Ovative Group•Minneapolis, MN

2d•Hybrid

About The Position

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to paid search optimization at Ovative Group can’t be found anywhere else. We measure and optimize search marketing campaigns at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality. The Ovative Group Senior Analyst, Paid Search (SEM) position is an opportunity for an experienced candidate to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical and analytical thinking, has a good understanding of the digital media landscape, and is motivated by driving results for our clients. Their role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing to the true enterprise impact, not solely ecommerce impacts.

Requirements

3+ years of experience working directly on SEM programs
Strong analytical background demonstrating an ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations
Proven track record of success driving strong positive results within a digital or non-digital business context
Great communication and client management skills
Sound conceptual and analytical problem-solving skills
Exceptional attention to detail
Ability to work independently and drive efforts from start to finish
Understanding of the following: Performance based, direct response marketing, Retail and e-commerce business, Omni-channel marketing, Forecasting
Strong competency in: Google Ads online and desktop interfaces, Bing, MS Excel, Data Studio

Nice To Haves

Digital agency experience or digital lead on the client-side
Previous experience in performance marketing, retail, eCommerce, etc.
Bid technology platform experience
Mathematics or economics background or equivalent analytical experience
Shopping campaign management (PLAs/feed management)

Responsibilities

Act as a subject matter expert for Paid Search strategies by continually evolving Ovative’s approach to best practices; vetting and partnering with new technology companies; managing planning and execution tools, and staying on top of emerging trends
Develop and drive forward Holistic Search, multi-channel digital media strategies, and roadmaps aligned with client program growth goals
Support higher level, cross-functional marketing strategy projects by providing deep media expertise
Lead day-to-day management and optimization of client paid search programs including: Strategy and campaign planning, Campaign tactics and segmentation strategy, Algorithmic and value based optimization, Strategic partner management (Google, Bing, etc.), Keyword expansion and negative adds, Feed management and optimization, Test ideation, planning, and management, Custom analysis, reporting and insights
Lead day-to-day management of client paid search programs including: Clearly defining program objectives , tactics and KPIs, Developing and delivering client communication, Effectively manage client relationship and establish trust and credibility
Foster a culture of open communication and 360-degree feedback
Inspire yourself and others to reach your quarterly, annual, and long-term goals

Benefits

Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day