Sr. Analyst, Organic Search

Augurian•Saint Paul, MN

About The Position

Data is only as valuable as the decisions it drives. As a Senior Analyst of Organic Search, you’re the person who turns raw performance data into strategic direction—identifying what’s working, what’s not, and what to do about it. You’ll run in-depth analyses of SEO and AEO initiatives, measure content performance, and translate findings into recommendations that clients can act on. This isn’t a role where you hand off a spreadsheet and call it done. You’re expected to advise—to frame insights through a business lens and help clients understand what the data means for their goals. You’ll also be an early adopter and power user of AI tools, finding ways to work faster and dig deeper. Our clients span B2B organizations with complex sales cycles through to multi-location businesses in higher education, healthcare, retail, and grocery, so you’ll gain deep exposure to both lead-based pipeline strategy and in-store and ecommerce impact. If you’re someone who gets excited about finding the insight no one else saw and explaining why it matters, you’ll thrive here.

Requirements

Turn raw performance data into strategic direction.
Run in-depth analyses of SEO and AEO initiatives.
Measure content performance.
Translate findings into recommendations that clients can act on.
Advise clients and frame insights through a business lens.
Help clients understand what the data means for their goals.
Be an early adopter and power user of AI tools.
Find ways to work faster and dig deeper.
Gain deep exposure to both lead-based pipeline strategy and in-store and ecommerce impact.
Get excited about finding the insight no one else saw and explaining why it matters.

Responsibilities

Execute and manage end-to-end organic campaigns: SEO, AEO, and content initiatives.
Conduct keyword research and analysis to inform SEO and AEO strategies.
Implement on-page and off-page optimization techniques to improve rankings and answer engine visibility.
Monitor and analyze website performance using analytics tools, providing insights for continuous improvement.
Analyze competitors’ SEO and AEO strategies and recommend adjustments based on industry trends.
Conduct successful end-to-end SWMs.
Use AI tools—keyword clustering, content optimization, predictive analytics—to enhance the speed and depth of execution.
Actively experiment with new AI tools and techniques; share learnings and contribute to team playbooks and templates.
Evaluate content strategy performance, identifying top-performing pieces and areas for improvement.
Analyze user engagement metrics—bounce rate, time on page, conversion rates—and provide optimization insights.
Provide recommendations to optimize content for search engines, answer engines, and user experience.
Generate comprehensive reports on organic campaign performance using analytics tools.
Provide actionable insights and recommendations grounded in data analysis.
Present findings to internal teams and clients in a clear, understandable manner.
Frame insights in terms of client business goals, revenue impact, and strategic next steps—not just metrics.
Develop the ability to lead portions of client strategy conversations, not just present data.
Communicate campaign strategies, performance updates, and recommendations clearly and professionally.
Address client feedback and ensure satisfaction.
Collaborate with other departments to integrate organic insights into overall marketing strategies.
Contribute analytical expertise to cross-channel initiatives.
Identify opportunities for process improvement within the organic search function.
Implement best practices and methodologies to enhance efficiency and effectiveness.
Uphold and promote the agency’s core values, fostering a positive and inclusive workplace culture.