Sr. Analyst, Media Analytics & Attribution

NBCUniversal•New York, NY

2d•$85,000 - $115,000•Hybrid

About The Position

NBCU’s Decision Sciences Media Analytics team is seeking a Senior Analyst who can combine technical data science knowledge with actionable analytical and reporting skills to enable data-driven media optimization and insights. This role will be key in supporting NBCUniversal’s industry-leading media attribution methodologies, as well as helping to grow data accessibility initiatives across our organization to make better, faster, data-driven decisions. The Sr. Analyst will collaborate with marketing, data science, data engineering, and other analytics teams to deploy cutting-edge attribution models and develop new and innovative ways to connect stakeholders with existing data.

Requirements

Bachelor’s degree in Mathematics, Statistics, or other STEM field with 2+ years of experience in an analytics centered role. Media analytics preferred.
Proficient in SQL and at least one OOP language (R or Python preferred).
Strong grasp of Machine Learning concepts and implementations (Regression, Classification/Clustering, Dimensionality Reduction).
Proficient in tools like Tableau or other data visualization software
Effective communicator and collaborator with strong project management and problem-solving skills.
Ability to work independently. manage multiple projects simultaneously, and meet deadlines

Nice To Haves

Experience, either in business or academic studies, building and maintaining models using big data
Familiarity with, or interest in, multi-touch attribution (MTA), media mix modeling (MMM), customer journey analytics
Ability to navigate through ambiguity, collaborate effectively, and build consensus in a highly matrixed environment
Demonstrates strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose

Responsibilities

Manage and maintain critical attribution models that drive key media decisions, including MTA and other proprietary and innovative techniques
Upkeep, maintain, and upgrade existing media attribution tools and datasets.
Help lead innovation within the media analytics team with novel ideas, underpinned by mathematical rigor, that improve reporting and optimal decision-making across multiple KPIs (subscriptions, engagement, usage, lifetime value, etc.).
Conduct deep dives and exploratory analyses to identify trends, patterns, and key drivers within data to inform strategic decision-marking for the NBCU/Peacock business.
Produce reporting that ties key executive questions back to existing data trends and observations across various KPIs, such as media ROI for conversions and platform engagement.
Contribute to cross-technique measurement efforts, triangulating learnings across other key measurement systems, including Marketing Mix Modeling and experiments
Partner with media decision makers to enhance optimization capabilities
Explore connections with broader internal and external teams (including vendors and media platforms) to expand data capabilities, usage, and reporting.
Provide support for existing and growing third-party workflows.