Sr. Ad Attribution Engineer

Versant•Englewood Cliffs, NJ

2d•Remote

About The Position

Fandango is seeking a Senior Ads Attribution Engineer to own the automation, architecture, and operational health of its ads measurement and pixel delivery ecosystem. This role exists because the volume of per-movie, per-platform tag provisioning work has reached a scale that demands an engineering solution — and because Fandango’s expanding platform roadmap requires someone who can own measurement accuracy end-to-end as new integrations are shipped. Sitting within the F360 team, this role partners closely with F360 Fullstack and Data Engineers. The Fullstack Engineer builds and ships platform integrations, while the Senior Ads Attribution Engineer leads attribution instrumentation by owning tagging, pixel implementation, and signal quality. The role works with engineering teams to ensure events contain the identifiers and measurement signals required for advertising use cases, helps identify and remediate data gaps, and supports the reliable delivery of attribution-ready data to downstream platforms. Today, every film release requires manual creation of multiple tickets to provision tracking pixels across a growing roster of ad platforms and measurement partners. At current volume, this creates a bottleneck that can limit campaign launch velocity and introduce risk when Movie IDs are manually maintained in tag rule conditions. The Senior Ads Attribution Engineer will help eliminate that bottleneck by building an automated pixel orchestration layer on top of F360’s existing movie metadata and delivery infrastructure, while owning the measurement standards and signal quality that studio Ad Ops and Performance Marketing teams depend on.

Requirements

Strong engineering fundamentals with the ability to write, test, and ship code in partnership with the F360 engineering team, whether building a Node.js Lambda for pixel provisioning, a Python script to validate mobile measurement partner match rates, or automation that supports server-side event delivery.
Hands-on experience with tag management and automation, especially Adobe Experience Platform Data Collection / Adobe Tags, formerly Adobe Launch, with a strong instinct for when manual tag work should be replaced with programmatic delivery.
Deep experience with CAPI and server-side measurement, including event schemas, deduplication logic, signal quality, and platform feed health across major ad platforms.
Experience with mobile measurement partners, especially Kochava or comparable platforms, including attribution continuity, match rate validation, server-to-server feeds, and mobile SDK requirements.
Hands-on expertise with Adobe Analytics, including the ability to define, validate, and govern analytics instrumentation across web and app experiences.
Working knowledge of privacy-safe measurement, including consent signal implementation, opt-out and deletion workflows, and cross-functional compliance review processes.
Ability to translate fluently between Engineering, Ad Ops, Performance Marketing, Privacy, and external studio or vendor partners.
Familiarity with AWS Lambda or serverless architecture, or the ability to build automation on top of similar cloud-based engineering systems.

Nice To Haves

Familiarity with Segment CDP, CM360/Floodlight, or advanced measurement methodologies.
Experience with incrementality testing or media mix modeling.
Mobile SDK experience across iOS and Android.
Experience supporting ad tech, marketing technology, audience management, customer analytics, privacy workflows, or high-volume event pipelines.

Responsibilities

Design and build automated pixel provisioning and orchestration systems that trigger tag setup across ad platforms when a new movie enters the F360 system, replacing manual ticket-per-film workflows with scalable engineering solutions.
Eliminate manual Movie ID maintenance in tag trigger conditions by replacing hardcoded rules with database-driven lookups against F360’s existing PostgreSQL movie catalog.
Build and support server-side measurement orchestration for Fandango Ticketing and Fandango at Home, centralizing signal delivery, reducing reliance on client-side tags, and improving measurement reliability.
Own event taxonomy, naming conventions, Solution Design Reference documentation, QA standards, and event schemas for tracked events across media platforms and CAPI integrations.
Monitor and improve match rates, deduplication logic, schema quality, and feed health across CAPI platform feeds, mobile measurement partner integrations, and ad platform signal delivery.
Partner with Engineering, Data Engineering, Product, Privacy, Legal, Data Governance, Cybersecurity, Ad Ops, and Performance Marketing to implement privacy-safe measurement, including consent signals, opt-out workflows, deletion feeds, and compliant data flows.
Maintain Adobe Experience Platform Data Collection, Adobe Tags formerly Adobe Launch, and Adobe Analytics instrumentation standards across Fandango Ticketing and Fandango at Home web and app experiences.