Sr Analyst-Marketing
About The Position
The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The Senior Analyst of Marketing Enablement is responsible for overseeing and maintaining a portfolio of marketing campaigns across multiple channels – sometimes executed in partnership with external brands such as hospitality, travel, or financial industry partners. This role will drive compliant, high-quality and on-time end-to-end campaign execution delivery as a central source of expertise of our internal marketing capabilities and the channels/experiences they own. This individual will ensure marketing strategies are met by assessing nuances, scope, and feasibility to translate into launch milestones. This role will collaborate closely with various teams within US Consumer Marketing, Enterprise Communications & MarTech Experiences (ECMX), Governance and Compliance Partners, and various channel execution teams to support campaign setup. This role will also develop process efficiencies to deliver on the marketing plan with excellence and innovate core execution processes to improve efficiency, quality, and speed-to-market. This role will also support contractors who implement the end-to-end marketing campaigns.
Requirements
- Overseeing and maintaining a portfolio of marketing campaigns across multiple channels
- Driving compliant, high-quality and on-time end-to-end campaign execution delivery
- Ensuring marketing strategies are met by assessing nuances, scope, and feasibility to translate into launch milestones
- Collaborating closely with various teams within US Consumer Marketing, Enterprise Communications & MarTech Experiences (ECMX), Governance and Compliance Partners, and various channel execution teams to support campaign setup
- Developing process efficiencies to deliver on the marketing plan with excellence
- Innovating core execution processes to improve efficiency, quality, and speed-to-market
- Supporting contractors who implement the end-to-end marketing campaigns
Responsibilities
- Overseeing and maintaining a portfolio of marketing campaigns across multiple channels
- Driving compliant, high-quality and on-time end-to-end campaign execution delivery
- Ensuring marketing strategies are met by assessing nuances, scope, and feasibility to translate into launch milestones
- Collaborating closely with various teams within US Consumer Marketing, Enterprise Communications & MarTech Experiences (ECMX), Governance and Compliance Partners, and various channel execution teams to support campaign setup
- Developing process efficiencies to deliver on the marketing plan with excellence
- Innovating core execution processes to improve efficiency, quality, and speed-to-market
- Supporting contractors who implement the end-to-end marketing campaigns
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
