Sr Analyst- Marketing Analytics (remote)

Hallmark Cards•Kansas City, MO

3d•$85,000 - $130,000•Remote

About The Position

The Consumer Marketing Analytics team provides powerful consulting along with key reporting and insightful analyses to the Hallmark Brand business. We focus on using data to understand our consumers, leveraging a vast number of sources to our advantage. We focus on complete storytelling to form an understanding of what has happened and use trends and analysis to drive future decisions. We are looking for motivated individuals who love exploring data to uncover hidden trends and developing new experiments to help meet our consumers where they are, with the right message, at the right time, and ultimately drive the business forward.

Requirements

Bachelor's degree or 4 years of professional experience
At least 5 years of experience in marketing analytics, business analytics, or related roles
Experience leading analytics initiatives while remaining hands-on
Experience with SQL and data analysis

Nice To Haves

Bachelor's degree in Business, Marketing, Analytics, Economics, Statistics, Mathematics, or a related field
Experience in retail, consumer goods, or seasonal businesses
Experience working with MMM and other advanced marketing measurement approaches
Experience in data wrangling using SQL and Python
Experience designing and executing experiments (A/B testing, geo testing, holdouts)
Familiarity with modern data platforms and analytics ecosystems
Strong understanding of financial metrics such as ROI, ROAS, and contribution margin
Experience influencing marketing strategy, investment decisions, and executive stakeholders

Responsibilities

Lead marketing measurement initiatives across media, promotions, and customer engagement channels
Evaluate marketing performance using MMM, experimentation, campaign analytics, and incrementality analysis
Design and analyze tests to measure the true business impact of marketing investments
Provide data-driven recommendations on promotional strategy, budget allocation, and channel optimization
Develop executive-ready insights and dashboards that connect marketing performance to business outcomes
Partner with internal teams and external vendors to ensure data quality, measurement rigor, and actionable results
Identify opportunities to leverage advanced analytics and AI-enabled solutions to improve marketing effectiveness
Serve as a trusted advisor to Marketing and Finance leaders by translating complex analytics into clear, actionable recommendations