Sr. Analyst, Marketing Analytics

Tapestry•New York, NY

1d•Hybrid

About The Position

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Requirements

A bachelor’s degree in Market Intelligence, Marketing, or related field, or foreign equivalent
4 years of experience in the job offered or related position
Experience in marketing analytics, A/B testing, or related roles
Experience with statistical analysis and data visualization tool such as R, Python, Tableau, or similar
Experience with analytical tools such as modeling and reporting in Excel/Access or SQL
Experience with digital marketing channels, including paid search, social media, email, or SEO
Experience with conveying complex findings to non-technical stakeholders

Responsibilities

Prepare and deliver comprehensive pulse reports for global marketing campaigns.
Partner with global teams on real-time analytics to support in-campaign optimizations.
Implement campaign and brand lift studies across paid platforms to enable measurement of brand marketing.
Analyze results globally and provide insights for campaign optimization, media planning and future strategies.
Support ongoing analytics of marketing performance across paid and owned channels.
Identify trends and opportunities to improve effectiveness of marketing channels.
Support development of media mix model including data ingestion and testing requirements.
Partner closely with internal Data Science team to calibrate the model.
Support global testing strategy across paid and email/SMS channels, including testing strategy, experiment design, and data analysis.
Leverage marketing analytics tools, testing platforms, and data visualization tools to streamline processes and improve efficiency.