Senior Analyst, Marketing Analytics
About The Position
We are looking for a Senior Analyst, Marketing Analytics to join our Growth Marketing analytics team. You will work closely with channel owners to support measurement and reporting across one or more of our paid media channels — SEM, Paid Social, Display, and CTV — building and maintaining dashboards, writing and updating SQL queries, and keeping our measurement infrastructure accurate and reliable. This role is well-suited for someone who can work independently and is proactive. Our team uses AI tools as a regular part of how we work — for coding, analysis, and building repeatable workflows — and we look for people who can use them to amplify their impact. This role balances hands-on execution — dashboards, data models, measurement tooling — with the analytical work of understanding the data.
Requirements
- 3-5 years of experience in marketing or media analytics, in a direct-to-consumer performance marketing environment with multi-million dollar monthly budgets, preferably in financial services.
- Strong SQL skills. Comfortable writing and debugging queries independently.
- Exposure to dbt and GitHub is a must.
- Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool.
- Solid understanding of paid media channels and the metrics that drive them: CPC, CPA, ROAS, CAC.
- Familiarity with martech and measurement tooling: pixel configuration, conversion tracking, and troubleshooting. Experience with Google Tag Manager and/or Hightouch.
- Familiarity with attribution concepts.
- Self-directed: comfortable picking up a project and moving it forward with minimal guidance.
- Comfortable using AI tools as part of your day-to-day workflow.
Nice To Haves
- Exposure to incrementality testing or Media Mix Modeling is a plus.
Responsibilities
- Build and maintain performance dashboards in Sigma that give channel owners a clear, reliable view of what's happening across paid media.
- Write, update, and maintain SQL queries and dbt models to support reporting and analysis needs as channels and business requirements evolve.
- Configure and QA pixels in Google Tag Manager, manage conversion uploads via Hightouch, and troubleshoot measurement issues as they arise.
- Own regular performance monitoring and generate insights to optimize campaigns across one or more of SEM, Paid Social, Display, and CTV. When performance shifts, dig in — identify the cause, rule out alternatives, and bring a clear explanation.
- Support the design and analysis of A/B tests and geo-experiments across creative, audience, and media tactics.
- Contribute to ongoing attribution, incrementality, and forecasting work, including measurement for emerging channels like CTV. Help maintain frameworks and flag where models may need revisiting.
Benefits
- Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
- Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays.
- Flexible remote and onsite work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ.
- Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, Point offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full base pay.
- Equity: We offer meaningful equity because we believe in sharing the value you help create. Your contributions directly impact our growth, and your equity gives you a stake in our future success.
- Financial wellness: We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.
- Extra work/life benefits: We provide monthly stipends for internet, mobile plans, wellness perks, a one-time home office reimbursement, and company provided equipment including a MacBook and monitor.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
