Sr. Analyst, Guest Insights, Burger King

Restaurant Brands International•Miami, FL

7d•Onsite

About The Position

The Sr. Analyst, Guest Insights, Burger King, US & Canada plays a key role in uncovering actionable insights that shape strategy and drive sustainable, profitable growth for the brand. Reporting to the Sr. Director of Guest Insights, this role partners cross-functionally to translate consumer behavior into business impact. You’ll leverage a mix of quantitative and qualitative research methods including attitude and usage studies, product and sensory testing, concept and ad testing, focus groups, ethnographies, and online qualitative to understand what drives guest decisions. This is an exciting opportunity to turn insights into impact for an iconic global brand.

Requirements

2+ years of experience in consumer insights, marketing research, or a related field, with a passion for understanding consumer behavior
Bachelor’s degree in a relevant field (e.g., Business, Marketing, Statistics, Social Sciences); advanced degree a plus
Strong ability to turn quantitative and qualitative data into clear, actionable insights and recommendations
Experience with core consumer research methodologies and a curiosity for uncovering the “why” behind the data
Excellent communication and storytelling skills, with the ability to present insights in a compelling and easy-to-understand way
Highly organized and able to manage multiple projects in a fast-paced environment

Nice To Haves

Experience in the restaurant or QSR industry is a plus

Responsibilities

Partner with cross-functional teams including Guest Insights, Culinary, Category Management, and Marketing to define and prioritize the business questions that matter most
Own the end-to-end execution of consumer research projects, serving as the go-to contact for external research vendors
Thrive in a fast-paced environment, managing multiple, time-sensitive projects while keeping stakeholders aligned and informed
Design and conduct analyses using DIY research tools (e.g., Zappi for concept and copy testing) to quickly get to what resonates with guests
Turn data into craveable insights translating findings into clear, actionable recommendations that drive decisions
Present insights and stories in a compelling way to diverse audiences across the organization
Keep projects on track and on budget, partnering closely with vendors to ensure smooth execution
Build strong relationships and communicate effectively to drive alignment and impact across teams