Sr. Analyst, Global Strategic Marketing

Allison Transmission Inc.•Indianapolis, IN

51d

About The Position

The Sr. Analyst, Global Strategic Marketing is responsible for developing and executing a range of focused Strategic organic and inorganic initiatives supporting Allison growth. This person works closely with Allison Regional Marketing and Sales Teams, Product Planning, and cross functional teams by representing the Global Marketing and Sales teams in these venues. This role involves providing market research and information through the Customer Value Creation Process (CVCP) to support internal decision making for the Sales Teams & Segment Managers.

Requirements

Bachelor's Degree in Marketing, Business Administration or related field of study
Minimum 5 years industrial, marketing, or commercial experience
Able to read, analyze, and interpret common research and technical documents
History of strong data driven decision making process
Ability to compile and present information to top management and peers

Nice To Haves

MBA will be an added advantage
Preferred Global experience or a global perspective

Responsibilities

Obtain and synthesize quantitative market data from the regions to determine global market size, Allison market share and create global market segmentation/viewpoint for the vocation
Lead marketing input into the Customer Value Creation Process (CVCP) to support and inform sales, product development and product planning organizations
Identify and assess key global market requirements / trends in the vocation and implications to Allison
Conduct Voice of Customer studies to understand customer wants and needs and Allison performance vs. competitors
Support competitive analysis activities to understand Allison value proposition vs. competitors in the vocation
Evaluate economic value of product proposal to guide global standard pricing decisions
Represent Allison Marketing and Sales in Product Line Teams
Create reporting and communicate Allison market position, global vocational trends, etc. to MSS and Allison leadership

Benefits

Choice of medical plans with prescription coverage
Employer HSA contribution
Dental & Vision Insurance
Paid Parental Leave
Short & Long-Term Disability
Other voluntary benefits including: Critical Illness, Hospital Indemnity, Identity Theft Protection and Pet Insurance
401K with generous Company match & contribution
Accrued Paid Time Off
12 Paid Holidays
8 hours paid volunteer time per year
Robust employee wellness program
Tuition assistance program & Dependent scholarship program
On-site blood drives
Voluntary employee groups open to all who wish to participate, including: Global Women's Network, Emerging Professionals ERG, Multicultural ERG, Veterans ERG, Toastmasters Club, and more.