Marketing Sr Analyst

Lowe's Home Centers•Mooresville, NC

15h•Onsite

About The Position

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration. Your Impact The Sr Marketing Analyst of Customer Data Activation, reporting to the Sr Manager of Customer Data Activation, will participate in the development of strategic customer playbooks inclusive of audience sizing opportunities. This role will contribute to highly strategic bodies of work to identify and codify key audience cohorts and journeys. They will perform analysis on customer segments for the strategy team to develop Go-to-Market activation plans around. They are responsible for the target audience design (1P/2P/3P), tactical build, and syndication to activation platforms. They will continuously optimize to help deliver access, focus and clarity on core audiences to increase marketing efficiency and brand relevance. They will partner with their leader to work across key agency, tech, and analytical partners to develop processes and approaches to drive speed and accuracy to scale.

Requirements

Bachelor’s degree in Business, Communications and Marketing or equivalent years of experience in lieu of education requirement, if applicable
1-3 Years Data-driven marketing experience
1-3 Years Experience in audience development, data driven marketing and/or digital marketing with a strong understanding in ad tech landscape and addressable media ecosystem

Nice To Haves

1-3 Years Experience leveraging consumer insights and research to develop customer strategies and thought leadership that are grounded in audience insights, audience profile development, and customer journey creation.
Hands on experience working on a DMP, CDP, CRM platform, onboarding partners, other ad tech platforms for audience development, onboarding or/and syndication and taxonomy structure maintenance
Experience leading agile cross-functional teams and initiatives
Ability to communicate technical concepts to a non-technical audience
Experience in a large retail environment or ecommerce company that serves Fortune 500 companies

Responsibilities

Identify, size, and prioritize the highest value audience strategies that target specific customer segments during key Home Improvement moments that matter to drive meaningful customer experiences.
Build key audience activation playbooks with profiling and audience segment insights.
Manage the Audience Intake Request process ensuring timely delivery of segments and allocation of resources.
Support audience strategy and design with Brand & Customer Marketing teams to guide initiative/campaign communications & tactical development.
Leverage business logic, customer data and platforms to unlock and scale the automation of advanced audience strategies and audience architecture design, building and syndication to paid and owned channels.
Work collaboratively on Marketing customer taxonomy maintaining a customer definition repository to instill audience unification to drive stronger connection with the customer, maximize business impact, and performance insights.
Support the Marketing governance process for audience creation, activation, and measurement.
Translate department specific marketing needs into technology capabilities and data requirements that would drive return on investment.
Demonstrate knowledge of the latest industry developments (changes in privacy laws and regulations, cookiesless, etc.)
Provide Marketing leadership (Manager/Director) key updates regarding strategy, progress, and risks.