Sr. Analyst, Email Development - A&F Co.
About The Position
The Digital Marketing Operations Center of Excellence is dedicated to digital marketing production across site, app, email, and push. Members of this team partner daily with marketing strategy and design teams to produce, QA, and deploy campaigns and site content. This team is passionate about operational efficiency, maximizing our channel capabilities, and accurately deploying each digital marketing campaign. The Email Developer is responsible for owning complex, automated delivery of email, push, and IAM campaigns as well as agilely supporting day-to-day campaign building and execution. The Email Developer serves as a consulted SME, helping marketing strategy partners navigate channel capabilities and identify optimal operational solutions for delivering new strategies, tests, and customer journeys. The Email Developer operates in compliance with defined processes, quality assurance, and management of risks, while supporting other members of the email team for troubleshooting, triaging priorities, and managing expectations. This job is located at our Global Home Office in Columbus, Ohio.
Requirements
- A Bachelor’s degree or related relevant experience
- Minimum 5 years of experience in digital marketing, digital product, or the technology space with strong project management and communication skills, and direct platform experience executing email and push campaigns using an enterprise-level platform, and/or Cordial, or similar
- Knowledge of HTML (preferably within the email channel), experience with Smarty, writing dynamic display logic, and/or HTML-includes a plus
- A keen attention to detail and proven track record implementing QA processes
- A passion for the customer, their relationship(s) with our brands, and how digital marketing capabilities enable us to bring our vision to the customer on a daily basis
Responsibilities
- Supporting campaign complexity outside of daily delivery, including template building, customer journey automations, trigger campaigns, multi-touch marketing strategy tests, and dynamic content
- As-needed daily building and executing of email, push, and IAM campaigns with some HTML coding
- Partnering with internal team members to QA, approve, and deploy digital marketing campaigns
- Ensuring that all campaigns deploy as planned
- Serving as a digital marketing platform end-user expert and consulted partner, providing guidance for channel capabilities and ideal blueprints for operational delivery
Benefits
- Incentive bonus program
- 401(K) savings plan with company match
- Annual companywide review process
- Flexible spending accounts
- Medical, dental and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid Caregiver Leave
- Mobile Stipend
- Paid time off
- One paid volunteer day per year
- Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement, we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!
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What This Job Offers
Job Type
Full-time
Career Level
Senior
