Sr Analyst – Digital, Application Data

Genuine Parts Company•Jacksonville, FL

5d•Hybrid

About The Position

Genuine Parts Company (GPC) is seeking a Sr Content Data Analyst, Application Data to join their eComm & Digital Operations team. This role is crucial for ensuring the completeness and accuracy of catalog data, which impacts various functions including Technology, Finance, Category Management, Merchandising, and Customer Experience. The analyst will be responsible for all aspects of vehicle fitment data and will contribute to the design and implementation of systems, science, and processes to maintain best-in-class foundational data. The role requires expertise in master data analysis, enrichment, management, governance, and quality control to manage and enhance a complex product catalog. This includes setting goals, strategy, and standards for data, content, and the supported category experience, working closely with Technology, Category Management, Operations, Product, and User Experience staff. The position supports the creation and maintenance of data onboarding, governance, management, and analytics capabilities to guide future-state strategy, while also owning the data breadth and quality for individual product categories. The Sr Content Data Analyst, Application Data is responsible for high-volume and complex product categories, defining strategies with category and supplier participation to improve data quality by meeting KPIs. Regular analysis of data, identification of trends, and delivery of improvements and actionable insights to stakeholders are key to enhancing vehicle application records and user experience through engagement with internal and external data owners and stakeholders.

Requirements

Bachelor’s degree in computer information systems, computer science, data science, or a related field
2 (5+ preferred) years of experience in data management and vehicle application mapping in the Automotive space
In-depth knowledge of Auto Care Association ACES standards and supporting databases
Knowledge of FMSI & Interchange
Proven experience in data quality management and data process improvement at scale
Proficiency in Microsoft Office with advanced Excel knowledge
Ability to document, communicate, implement, and operationalize complex processes
Ability to interpret data for others, conveying your findings clearly, concisely, and effectively so that they can take action
Ability to both operate at a strategic level and dive deep into the complexity of data and content
Experience tying business strategy to data needs and opportunities, and acting with urgency to improve current/future state execution
In-depth specialty area knowledge with a solid grasp of industry standards and practices
Naturally an analytical thinker who employs strong problem-solving skills with an owner mentality
Excellent communication and presentation skills

Nice To Haves

1 or more of the following certifications are preferred: Automotive Content Professional (ACP), Automotive Aftermarket Professional (AAP), Master Automotive Aftermarket Professional (MAAP), ASE Parts Specialist

Responsibilities

Ensure seamless communication and collaboration between cross-functional teams (Category, Operations, Supplier, UX, Product, and Engineering) to ensure a smooth flow of information into, and out of, our core systems
Optimize our customers’ experience using a variety of inputs, and clearly articulate rationale and data behind decisions
Analyze more complex application data from multiple sources to validate completeness and correctness of records, engage appropriate contacts to update source data as needed.
Assist junior team members as needed.
Facilitate the exchange of vehicle information, assets, and updates, ultimately enhancing our product listings and business performance
Manage application data, digital assets, and content within GPC PIM, ensuring accuracy, completeness, and consistency across all product records
Act as the primary point of contact between GPC and our Supplier Partners, facilitating effective communication, onboarding and information exchange
Provide manufacturers with training and support to update and maintain application records, assets, and specifications
Conduct regular audits and quality checks to ensure that application data meets industry standards and best practices
Address and resolve any issues or discrepancies related to application data
Support transformation and long term strategic execution of Product Data & Catalog initiatives
Engage in the development of a roadmap of improvements for the optimization of supplier and application data into GPC systems
Partner with Product & Engineering to bring improved tooling for Product Information Management
Define, implement, and maintain team OKRs, KPIs, data policies, standards, and processes to ensure data accuracy, completeness, and consistency
Plan and facilitate the exposure of new data elements: manage intake and assess requests for new data attributes
Continuously improve the quality of the end-to-end process, including data governance, quality audits and process reviews
Other duties as assigned