Sr Analyst Creator
About The Position
The Sr Analyst Creator develops and executes advertising and marketing communications initiatives that support brand and business objectives. This role serves as a key partner across brand, agency, and cross-functional teams by creating compelling content solutions, coordinating execution, and ensuring campaigns are delivered with excellence. The ideal candidate combines strong creative project management skills with analytical thinking and communication expertise to translate briefs into effective content and campaign deliverables. This role plays an important part in helping Hershey brands connect with consumers through relevant, engaging, and impactful experiences at the Sweetest Place on Earth.
Requirements
- 1+ years of relevant experience in marketing, content development, advertising, communications, brand management, digital marketing, or related fields.
- Experience supporting campaign development, creative execution, or content production initiatives.
- Strong project management and organizational skills with the ability to manage multiple priorities.
- Experience collaborating with agencies, creators, and cross-functional business partners.
- Ability to analyze campaign performance data and translate findings into actionable recommendations.
- Strong written and verbal communication skills.
- Familiarity with digital marketing channels, content management processes, and creative workflows preferred.
- Bachelor's degree in Marketing, Communications, Journalism, Advertising, Business, Digital Media, or a related field.
- Equivalent combination of education and relevant experience will be considered.
Responsibilities
- Develop communication plans and content concepts for assigned campaigns and marketing initiatives.
- Translate creative briefs into content deliverables, timelines, and channel-specific execution plans.
- Coordinate content development from concept through production, review, approval, and final delivery.
- Partner with agencies, creators, and internal stakeholders to ensure assets align with brand standards and campaign objectives.
- Manage day-to-day communication, action tracking, and issue resolution across project teams.
- Analyze campaign and content performance to identify trends, insights, and opportunities for improvement.
- Recommend optimizations that enhance audience engagement, campaign effectiveness, and business results.
- Monitor consumer behavior, communication trends, and competitive activity to identify new ideas and innovation opportunities.
- Support larger marketing initiatives by coordinating work across internal teams and external partners.
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Wellness programs that support your physical and mental health
- Competitive pay
- Annual incentive opportunities
- 401(k) with company match
- Paid time off
- Company holidays
- Flexible ways of working where applicable
- Career development programs
- Learning opportunities
- Internal mobility
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
