Sr. Analyst, Content Forecasting

NBCUniversal•New York, NY

2d•Hybrid

About The Position

This position is embedded with the Subscriber Forecasting team, part of Peacock's Advanced Analytics organization. The team develops short- and long-term views on the growth of the Peacock subscriber base, with a specific focus on quantifying how individual content titles — live sports events, Originals, film releases, and library programming — drive signups, engagement, and retention. We leverage first- and third-party data to discern trends in signups, churn, and consumption, and to isolate the incremental subscriber and revenue impact of content slates. We work closely with Finance, Marketing and Programming stakeholders to inform how content is acquired, scheduled, and to shape long-term subscriber and revenue strategy. As a Senior Analyst, you will own end-to-end subscriber forecasting workflows, lead title-level analyses that shape content prioritization decisions and serve as a subject-matter expert who drives methodology improvements. Your focus areas will be (1) identifying title-level content trends to sharpen the subscriber models, (2) leading end-to-end ad-hoc analysis of subscriber and content-performance data, and (3) building repeatable, optimized workflows that feed and improve existing and new models.

Requirements

Bachelor's degree in a relevant quantitative field (e.g. Business Analytics, Data Science, Computer Science, Statistics, Mathematics, Economics, or related field)
3+ years of experience in analytics, ideally at a subscription or streaming business analyzing subscriber and/or content-performance data
Familiarity with subscription business KPIs and metrics
Experience designing efficient, repeatable analytical workflows and reporting processes
Strong analytical skills with the ability to interpret complex data, draw actionable insights, and defend a point of view to senior audiences
Proficient in maintaining meticulous records, documenting procedures, and ensuring accuracy in all aspects of work, reflecting exceptional attention to detail
Excellent verbal and written communication skills, with experience presenting to senior executive audiences

Nice To Haves

Familiarity with TV & streaming subscription metrics
Strong proficiency in Microsoft Excel (advanced formulas, modeling) and PowerPoint, demonstrated proficiency in SQL; experience with cloud data warehouses (Databricks, BigQuery, Snowflake, or equivalent)
Demonstrated experience isolating the impact of content, marketing, or programming initiatives on subscriber behavior
Experience in Tableau or an equivalent data-visualization tool
Statistical modeling and/or advanced data science techniques

Responsibilities

Serve as a subject-matter expert on Peacock's first-party data, title-level content-performance metrics and the data infrastructure underlying them
Own recurring forecasting workflows end-to-end, from data pull through model output to stakeholder-ready reporting, continuously streamlining and automating to improve turnaround and accuracy
Quantify the incremental subscriber and revenue impact of individual content titles and slates through cohort, lift, and cannibalization analyses
Operate forecasting models independently, setting assumptions and building scenarios that show how specific title and scheduling decisions move subscriber and revenue outcomes to inform high-stakes content, scheduling, and marketing decisions
Drive insights and ensure forecasting accuracy to inform high-stakes content, scheduling, and marketing decisions
Partner directly with senior stakeholders, translating title-level questions into modeling inputs and clear reporting on expected content performance
Lead methodology improvements to the forecasting models and workflows, contributing to their structure and design
Mentor and guide junior analysts on the team, reviewing their analyses and helping raise the team's overall analytical rigor
Build clean, executive-ready PowerPoint narratives explaining title-level, content-driven trends in Peacock subscriber growth, for both recurring reporting and high-visibility ad-hoc needs
Help contribute to a diverse, equitable, and inclusive work culture at Peacock.